Birla Carbon to Launch New Raven® Product at 2019 European Coatings Show

MUMBAI, India and ATLANTA, March 13, 2019 /PRNewswire/ -- Birla Carbon, a leading manufacturer and supplier of carbon black solutions, announced today that it will be adding a new product to their family of Raven^® carbon black products.

The new solution, called Raven 5100 Ultra^®, will help customers achieve unseen jetness levels in waterborne systems, superior performance and improved formulation costs.

"Our new Raven 5100 Ultra is the result of the transformative energy we're experiencing at Birla Carbon. We're constantly innovating to drive new ideas into market, so we can ultimately deliver better customer experiences," said Todd Cottrell, President of Birla Carbon's Specialty Blacks business. "This is just the beginning—and, with our expanding global footprint, we look forward to serving more customers with our expertly crafted solutions."

The company plans to launch the new offering at the upcoming European Coatings show in Nuremberg, Germany in March. The European Coatings show focuses on trends and technologies across all aspects of the production of paints, coatings, sealants, construction chemicals and adhesives.

"What better time and place to unveil our new solution than at the European Coatings show?" said Cottrell. "As the industry's leading tradeshow for coatings, it's the perfect opportunity for us to highlight our latest innovation and get real-time feedback from current and potential customers."

For more information about how Raven 5100 Ultra can improve your waterborne formulations, schedule a meeting with one of the Birla Carbon coatings experts at Stand 1-424 in Hall 1 at the European Coatings show. They will also be holding a Raven 5100 Ultra technical presentation on March 19, from 11.50 am to 12.10 pm at the Product Presentation Stand 1-133 to provide a deeper look at the product specifications, features and benefits.

About Birla Carbon Specialty Blacks
The Birla Carbon Specialty Blacks business focuses on the plastics, inks, and coatings markets. Our Specialty Blacks brands, Raven^® and Conductex^®, offer products that meet every requirement in these markets and provide the desired properties of color, conductivity, viscosity, and UV protection for a wide range of applications.

About Birla Carbon
Birla Carbon is one of the world's largest manufacturers and suppliers of high-quality carbon black and a flagship business of the US$ 44.3 billion Aditya Birla Group. The Company's footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other industries.

Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon's Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

Birla Carbon's Purpose - 'Share the Strength' is about balanced and shared leadership, working at the product level to innovate cutting edge solutions, through collaboration with its people, customers, and communities and backed by knowledge built over a century.

SOURCE Birla Carbon