Birlasoft and Westbrook Create Strategic Alliance

Dec 24, 2013, 04:19 ET from Birlasoft and Westbrook

LONDON, December 24, 2013 /PRNewswire/ --

Birlasoft, the global IT services arm of multi-billion dollar CK Birla group, announced a strategic alliance with Westbrook International plc, a leading partner, to enhance its global delivery capability on the platform with a focus on the European market.

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This strategic alliance combines Birlasoft's global strength in application services with Westbrook expertise to create a best-in-class customer experience. Birlasoft and Westbrook will jointly provide a full suite of solutions with a focus on sales, service, and marketing cloud platforms.

This relationship underpins Birlasoft's commitment to the European market and will facilitate Westbrook continued growth in the implementation ecosystem. The two companies share strong and vibrant entrepreneurial values and are dedicated to their respective corporate social responsibility programmes.

"Finding pioneering ways to go to market is what has made Birlasoft a leading solution integrator in enterprise IT," says Preeti Das, CEO Birlasoft. "This alliance will enable Birlasoft Europe Go-To-Market strategy with Westbrook providing high quality delivery resources that are perfectly matched by our practice. Birlasoft with Westbrook is all set to create new higher benchmarks in delivering value to the client."

Ambrose McGinn, CEO Westbrook, comments: "This is a defining moment in our development and I am personally delighted to be teaming with such a high-calibre business. Our complementary approaches have a shared emphasis on meticulous execution, customer satisfaction and efficient project delivery. This means we can offer best-in-class Salesforce delivery onshore and offshore coupled with a wide array of alternative application and support capabilities ideally suited to our clients."

About Westbrook:

Westbrook was appointed a partner in 2005 and provides European end-to-end Cloud delivery capabilities in Business Consulting, Implementation, Development, Integration and Support Services. Key clients include Allianz, DSV, Capita and Daily Mail Group serviced from its bases in London and Belgium.

About Birlasoft:

Birlasoft, part of 150-year-old multi-billion dollar CK Birla Group, enables clients in Manufacturing, Banking & Financial Services, Insurance, Media & Healthcare industry, to become competitive in their business by providing value-based information technology services, in onshore, offshore and near-shore models. Birlasoft's portfolio of services includes Enterprise Application Services, Custom Application Services and Specialized services like Testing, Analytics and Mobility. Birlasoft's robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma, SEI CMMI Level 5 and a secure services framework. Birlasoft has presence across US, UK, Europe, APAC including India. For further information, visit

For further details contact:

Ambrose McGinn, Chief Executive Officer, Westbrook International plc
Telephone +44-7710-743308,

Atul Gupta, Head of Europe, Birlasoft
Telephone +44-7714-402250,

SOURCE Birlasoft and Westbrook