Birst Switches From Legacy Marketing Automation Platform to Marketo and Improves Results While Slashing Costs

Business Intelligence and Analytics Leader Gains Momentum Using Easy, Powerful and Complete Marketing Software

Apr 08, 2013, 08:00 ET from Marketo

SAN MATEO, Calif., April 8, 2013 /PRNewswire/ -- Marketo, the provider of a leading cloud-based marketing software platform, today announced that Birst has replaced its legacy marketing automation platform with Marketo's easy, powerful and complete marketing software. Birst switched to Marketo to boost its lead generation efforts as it continues to grow and expand internationally. The leading provider of enterprise-caliber cloud BI selected Marketo for its unique flexibility and rich functionality.



Providing rich business intelligence capabilities to more than 1,000 organizations, Birst is one of today's fastest-growing global B2B software providers. Birst's dynamic dashboards, reporting and analytics enable business users to combine data from different systems and obtain answers to pressing business questions quickly.

Birst experienced many setbacks with its prior marketing automation solution. For one, data synchronization between it and took upwards of two hours. This not only bogged down the marketing team's fast-paced environment, but it also made it impossible to act on lead behavior effectively. Additionally, the antiquated system required a tremendous investment of resources to manage its cumbersome software. Birst's stakeholders wanted an intelligent system with sophisticated integration—and one that didn't break the marketing department's budget. Birst discovered the cost to purchase Marketo's solutions was half the cost of the renewal rate of its previous marketing platform. The leap to Marketo was the clear choice.

After the switch, Birst cut their administration time in half using modern capabilities such as automated data field updates, auto responders, and real-time website API integration. This resulted not only in an agile upgrade, but also deliver important cost savings. In addition, Marketo integrated with seamlessly, eliminating tedious batch synchronization, allowing the team to leverage real-time pipeline visibility and drive increased revenues.

"We have been extremely impressed with Marketo. It has allowed us to move more quickly and be more flexible than our previous platform," said Wynn White, vice president of marketing at Birst. "For example, it only took eight days to migrate off our original solution and less than fifteen to launch our first campaign.  For a fast-moving company like Birst, speed and agility is imperative and as a result, we have achieved better-than-expected results."

In addition to increased efficiencies and the ability to launch compelling campaigns faster, Marketo's intuitive analytics and reporting enabled Birst's marketing team to obtain marketing ROI analysis and closed-loop reporting right in Marketo.

"Marketo's real-time reporting enables our team to make valuable marketing decisions that drive revenue and support our business strategy," continued White. "As we expand globally, this is more important than ever. Now I can prove, to both the C-Suite and the regions, the impact our marketing programs have on the bottom line."

To learn more about the Birst success story, check out the full customer case study. Interested in accelerating growth at your company? Watch the Marketo demo and learn how to turn your marketing efforts into revenue.

About Birst

Birst is the only enterprise-caliber Business Intelligence platform born in the cloud.  Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data—all types and sizes.  Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast. Find out why Gartner named Birst a Challenger in its most recent BI Magic Quadrant and why more than a thousand businesses rely on Birst for their analytic needs. Learn to think fast at and join the conversation @birstbi.

About Marketo: Marketing Software. Easy, Powerful, Complete. 

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE Marketo