Bitsight Launches Brand Intelligence to Help Enterprises Prevent Cyber Threats from Causing Reputational and Financial Damage

AI-powered intelligence helps prevent phishing, impersonations, rogue apps, and credential theft – protecting executives and preserving trust

BOSTON, Oct. 14, 2025 /PRNewswire/ -- Bitsight, the global leader in cyber risk intelligence, today announced Bitsight Brand Intelligence, a new module in its cyber threat intelligence application, to empower security and risk teams to detect, triage, and take down brand and executive threats across social media and the open, deep, and dark web.

Impersonation and social engineering attacks – like phishing and similar techniques – are more pervasive than ever.  Fueled by AI, cybercriminals are increasingly posing as trusted brands and executives across email, social media, and chat. More than half (51%)¹ of all browser phishing attempts now involve brand impersonation, underscoring how attackers deceive customers, steal credentials, and initiate fraudulent transactions.

Traditional tools struggle to keep pace – offering limited automation and leaving security teams bogged down with slow, manual triage and delayed response to detections. This inefficiency creates dangerous visibility gaps and allows threats to persist longer than they should.

Bitsight Brand Intelligence eliminates this bottleneck with AI-powered triage, contextual intelligence, and automated takedown workflows – helping security teams cut through the noise and act decisively before damage occurs.

"Most solutions stop at detection. Bitsight goes further – bringing together enriched intelligence, context, triage and proven takedown workflows," said Gabi Reish, VP Product Management at Bitsight. "With Bitsight Brand Intelligence, security teams don't just see threats, they stop them before reputational or financial damage occurs."

Key features and benefits of Bitsight Brand Intelligence include:

• Brand & VIP Impersonation Protection: Unified, continuously updated visibility into your most targeted assets – brands and executives – to detect phishing campaigns, rogue apps, fake social profiles, and leaked credentials across the open, deep, and dark web and social media sites including Facebook, Instagram, TikTok, LinkedIn, YouTube and more.
• Rogue Application Detection: Identify and eliminate fraudulent or malicious mobile apps that mimic legitimate brands in global app stores.
• Faster, Smarter Response: AI-driven triage and contextual intelligence reduce time-to-action, helping lean security teams prioritize and resolve threats efficiently.
• Proven Takedown Mitigation: With an 85% success rate, including in difficult regions, organizations can act with confidence to eliminate brand abuse at scale.
• The Four Ts: Tailor, Track, Triage, Takedown – a proven framework to focus monitoring, continuously detect threats, prioritize with AI, and execute takedowns at scale.

"As security leaders, we're inundated with isolated alerts that don't tell the full story," said Bryan Perkola, Senior Vice President of Information Security, First Community Credit Union. "What stands out with Bitsight is how threat intelligence is connected into our broader risk context – real-time external exposure, vendor risk posture, and insights across the open, deep and dark web. That context helps us move beyond chasing incidents to making proactive, business-driven security decisions."

Further underscoring its leadership in threat intelligence innovation, Bitsight was named "Threat Detection Solution Provider of the Year" in the 2025 CyberSecurity Breakthrough Awards, a program that recognizes the world's top information security companies, products, and professionals.

Bitsight Brand Intelligence is available today as part of the Bitsight Threat Intelligence suite. For more information, visit: https://www.bitsight.com/blog/bitsight-brand-intelligence-protects-against-executive-impersonation or view the interactive demo here: https://www.bitsight.com/products/tours/brand-intelligence.

About Bitsight

Bitsight is the global leader in cyber risk intelligence, leveraging advanced AI to empower organizations with precise insights derived from the industry's most extensive external cybersecurity dataset. With more than 3,500 customers and over 68,000 organizations active on its platform, Bitsight delivers real-time visibility into cyber risk and threat exposure, enabling teams to rapidly identify vulnerabilities, detect emerging threats, prioritize remediation, and mitigate risks across their extended attack surface.

Bitsight proactively uncovers security gaps across infrastructure, cloud environments, digital identities, and third- and fourth-party ecosystems. From security operations and governance teams to executive boardrooms, Bitsight provides the unified intelligence backbone required to confidently manage cyber risk and address exposures before they impact performance.

For more information, visit bitsight.com, read our blog, or connect with us on LinkedIn.

¹ https://www.securitymagazine.com/articles/101485-brand-impersonation-is-51-of-browser-phishing-attempts

SOURCE Bitsight