Bizo Launches Its Powerful B2B Audience Targeting in the UK

World's largest B2B audience targeting platform now offers rich online bizographic data on more than 8 million UK business professionals

Aug 20, 2010, 00:00 ET from Bizo

SAN FRANCISCO, Aug. 20 /PRNewswire/ -- Bizo (, the world's largest online B2B audience targeting platform and advertising network, today announced broad availability of its B2B online audience data in the UK.  Bizo provides rich, anonymous data on more than 80 million unique business professionals globally based on their bizographic information, such as industry, job function, and company size.  By expanding its partner ecosystem and aggressively building out its UK-based bizographic audience data, Bizo is providing B2B marketers in the UK the unprecedented ability to precisely measure, reach, engage, and convert their target prospects online.

For US-based and now UK-based publishers, Bizo is helping to redefine how to grow a media business online. Currently, more than 500 of the top B2B publishers turn to Bizo to better monetize their audiences both on and off-site.

"For over a year, we've invested in developing our UK audience data, which is already helping some of the largest B2B advertisers put targeted, measurable campaigns in front of business professionals in the UK," said Russell Glass, CEO of Bizo. "And because advertisers count on us to put their ads and brand in front of the high value business audiences they covet, publishers look to us to sell their secondary ad inventory at 2-3 times higher CPMs than anyone else."  

Bizo is going to market in the UK with Bizo Certified Data Reseller Partners including The Digital Partnership, Tribal Fusion, BlueKai, Invite Media, AppNexus, and Vivaki, who are using Bizo's B2B data to power precise targeting for B2B marketers and advertisers in the UK.

"We are always striving to drive the best results for our marketing clients by helping them get their brand in front of precisely the right audience. Bizo has been providing indispensable B2B data on US audiences, helping our US clients target and measure B2B campaigns like never before," said Tim Brown, EU General Manager, Tribal Fusion. "It is exciting that we now have the same B2B data on UK audiences to offer to our UK clients."

Through its B2B Audience Targeting Platform, Bizo now anonymously tracks more than 8 million unique users in the UK across the business Web each month.  Bizo's hundreds of targetable bizographic segments include small business professionals, who make up more than 80% of its UK business audience, and decision-makers who make up more than 90%.

About Bizo (

Bizo is the world's largest B2B audience targeting platform and advertising network, currently reaching more than 70% of the U.S. business population on thousands of sites across the business Web. Companies of all sizes, including hundreds of the top B2B brands, count on Bizo to measure, reach, and engage their target business audiences online. Powered by rich, third party-certified data on more than 80 million business people globally, the Bizo platform is fueling a proven approach to precise online B2B marketing based on a prospect's anonymous bizographics including industry, job function, seniority, company size and more.

Bizo is privately held and based in San Francisco, California. For more information on Bizo, or for a free look at the bizographic make-up of your Web site audience, visit