NEW YORK, Nov. 2, 2012 /PRNewswire/ -- Online marketing agency Ajax Union, available at http://www.AjaxUnion.com/PR-Form, is encouraging companies to employ techniques such as social media ads, Pay-Per-Click campaigns, and press releases to capitalize on the potential of Black Friday, Cyber Monday, and the holiday shopping season as a whole.
In most industries, this time of year is extremely profitable, with many companies seeing a significant uptick in revenue during the last quarter. Due in part to the major sales offered on Black Friday and Cyber Monday, this increase often represents a relatively large percentage of these business' yearly income.
"Companies that don't utilize internet marketing in any way are neglecting a huge market. In recent years, the online market has exploded and it continues to grow – the fact that Cyber Monday exists is proof of that! Without a marketing calendar and a focus on hot search terms, even those who advertise online may miss out on possible leads. This time of year has the potential to be extremely lucrative for businesses and we here at Ajax Union are hoping that companies will take advantage of our services to exponentially increase their earnings," said the online marketing agency's SEO manager, Sarah Mogin.
With Black Friday 2012 quickly approaching, it is time for businesses to start promoting any discounts they have planned for the post-Thanksgiving shopping rush. Ajax Union, with its strong focus on boosting small businesses through internet marketing, is encouraging companies to take advantage of its services with a limited time discount. New clients that use the form at http://www.AjaxUnion.com/PR-Form to sign up for any of the company's PR United, PPC Feeder, or AnewB Marketing plans can receive 10% off their first two months of service.
Press releases, such as those published by PR United, are indexed extremely quickly by Google, which makes them particularly useful for SEO purposes. They are also a great way to showcase special offers or limited time discounts like the ones offered on Cyber Monday or Black Friday.
Pay-Per-Click (PPC) ads provide instant traffic and a large array of customization options. Companies can run campaigns for the Black Friday 2012 season or create unique ads specifically for Cyber Monday itself, and the ads can push a single product or the entire website.
"When a PPC ad is clicked on, the company is reaching a customer that is interested in seeing the specific product offered at the exact time that they are interacting with the ad," Mogin stated.
The online marketing agency also recommends that companies take advantage of social media updates and ads at this time of year. Facebook ads can be customized in a manner similar to PPC campaigns and utilize the individual's interests and demographics to further narrow the market. In addition, status updates and tweets are completely free and provide instant updates about sales, promotions, and other events.
To find out more about the small business internet marketing plans Ajax Union offers, visit the company's website at http://www.AjaxUnion.com or call (800) 594-0444. Customers can also fill out the form at http://www.AjaxUnion.com/PR-Form to sign up now and receive 10% off a PPC Feeder, AnewB Marketing, or PR United plan. Ajax Union is available on Facebook at http://www.facebook.com/AjaxUnion or on Twitter at https://twitter.com/AjaxUnion.
Ajax Union Internet Marketing
718 569 1020 ext 431
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SOURCE Ajax Union