BlackBeard Spiced Rum and No Shave November Announce Manliest Beard Contest Winner

NEW YORK, Jan. 10, 2012 /PRNewswire/ -- The infamous pirate was renowned for his thick, black beard and fearsome, confident demeanor. BlackBeard Spiced Rum is an 86-proof premium-spiced aged rum that partnered with No Shave November to encourage men to "Own the Beard."

Men across the nation were encouraged to put down their razors for the month of November and post their legendary beards online (http://www.noshavenov.com and Facebook). The winner of the national contest not only receives beard bragging rights, but also a $1,000 grand prize.

BlackBeard Spiced Rum also made a donation to the Lance Armstrong Foundation (Livestrong.org) to support men with testicular cancer, the most common type of cancer in men ages 16 to 35. The Lance Armstrong Foundation provides practical information and tools people with cancer need to live life on their own terms.

"No Shave November is a celebration of beardiness throughout the month of November," Ryan Michlitsch, No Shave November co-founder, says. "We started it as an inter-office joke in 2008, posting pictures to Facebook to see who had the manliest beard. We're thrilled BlackBeard Spiced Rum approached us for a partnership this year. With their help, we've grown the initiative, introduced a philanthropic component and will make a $2,500 donation to the Lance Armstrong Foundation."

About Serralles USA:

As one of America's oldest-owned and operated family businesses, Serralles has been producing some of the world's leading rums for over 145 years. Its flagship brand Don Q, Puerto Rico's premium rum, is the #1 selling rum brand on the island, where more than 70% of the rum consumed in the USA is produced. Don Q is produced by Destileria Serralles Inc., in Ponce, Puerto Rico and distributed by Serralles USA, Stamford CT. The Serralles' portfolio includes: Don Q Cristal, Don Q Gold, Don Q Anejo, Don Q Gran Anejo and DonQ Limon, DonQ Coco, DonQ Mojito, BlackBeard Spiced Rum and Palo Viejo. Destileria Serralles also owns the Ponce Hilton and Golf Resort; a real estate development business, and an environmental services business. Please visit us at http://www.donq.com and follow us on http://www.facebook.com/DonQ and @donqrum.

Media contact:

Jennifer McHugh
Hi-Impact Communications
[email protected]
212.206.9073

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SOURCE Serralles USA