Blackcraft Inc. Announces Forward Stock Split

ORANGE, Calif., March 28, 2014 /PRNewswire/ -- Blackcraft Inc. (formerly Blackcraft Emoji, Inc.) (OTCBB: MRCD), a recently formed media company and lifestyle apparel brand, today announced a 66.6-for-one forward stock split of its issued and outstanding common stock (the "forward split") subject to FINRA approval.

Based upon the company's expected growth rate over the next five years and using a discount rate of 11 percent, Blackcraft Cult expects an initial stock value of $3.00-5.00 per share. That figure reflects the 66.6 for-one forward stock split.

Blackcraft Cult's common stock will begin trading on a post-split adjusted basis on the OTC Bulletin Board (OTCBB) under the ticker symbol MRCD.

"Today represents a huge milestone for our company," Co-Founder Robert "Bobby" Schubenski said. "We feel very strongly about the brand that we have built and the announcement of our forward split is the natural next step in the evolution of Blackcraft Cult as we continue our pursuit of becoming a brand that is recognized worldwide."

Since launching in July 2012, Blackcraft Cult has quickly grown from an in-demand apparel brand to an emerging and innovative technology company. The company has plans to launch a messaging app called BCC Messenger in April, which will feature "emojis" and themes popular with Blackcraft Cult customers. Through an organic, grass roots approach, Blackcraft Cult's message and product suite have quickly gained acceptance and spread throughout the music, fashion and tattoo communities, gaining credibility and admiration across the globe. Blackcraft Cult has a band of staunchly loyal fans and a social media network encompassing over 15 million followers.

"Our brand may showcase dark imagery, but it's powered by a bright, positive message," said Co-Founder James "Jim" Somers. "We have always encouraged our followers to 'believe in yourself and create your own future' and feel that today's announcement will give our loyal supporters an opportunity to become a part of the Blackcraft Cult family in a whole new way."

Shareholders holding common stock will not be required to take any action and each share of common stock outstanding prior to the effective time of the split will thereafter represent the number of shares of common stock, on an adjusted post-split basis, following the effective time of the split. Shares of common stock held in brokerage accounts should also be credited with the split amount without further action. For more information, brokerage customers should contact their brokerage representative.

About Blackcraft Inc.

Blackcraft Inc., also known as Blackcraft Cult, is a rapidly growing media company and lifestyle apparel brand rooted in the ideal that self-realization is superior to religious indoctrination and other society enforced norms. Founded in 2012 by Bobby Schubenski and Jim Somers with an investment of $100, the company had revenues of over $1.3 million in its first 12 months of operation. The company features a product line consisting of a variety of web-based apps, apparel, branded accessories, candles and coffee. The company boasts an impressive social network of over 15 million followers and growing as of March 2014. For more information or to view available products, visit www.blackcraftcult.com and www.instagram.com/blackcraftcult.

Forward-Looking Statements

Statements in this press release relating to Blackcraft Inc.'s future plans, expectations, beliefs, intentions and prospects are "forward-looking statements" and are subject to material risks and uncertainties. When used in this press release, the words "will," "future," "expect," "look forward to," similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Blackcraft Inc. that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this press release due to a number of risks and uncertainties. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur. All information set forth in this press release is current as of March 28, 2014. Blackcraft Inc. undertakes no duty to update any statement in light of new information or future events.

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SOURCE Blackcraft Inc.