BlackRapid Announces LensBling Cap System
Trick Out a Variety of Lens Sizes With One-of-a-Kind Covers
SEATTLE, May 2, 2012 /PRNewswire/ -- BlackRapid, creators of The Original Camera Sling™, the revolutionary camera strap system, today announced the launch of LensBling, a series of rear lens caps that allow users to quickly and easily differentiate between lenses they own. The caps' bright, bold graphics and labeling put an end to struggling to find the right lens, while increasing speed, efficiency, and the promise of capturing every shot.
(Photo: http://photos.prnewswire.com/prnh/20120502/SF99078)
"In the heat of the moment, searching through a camera bag for the right lens can be tricky," said Ron Henry, BlackRapid Founder and Chief Creative Officer. "The identifying marks on a lens are quite small and photographers don't want to waste time pulling out each lens to examine it closely. LensBling makes it easy to select the right lens even in the darkest recesses of your bag."
LensBling continues the company's move into the broader camera accessories market with products designed for speed, comfort and efficiency, and focus on innovation in solving photographer's pain points to improve overall experience. In addition to camera straps, the company also offers the SnapR line of camera bags.
"LensBling is the latest example of a creative, yet simple solution that BlackRapid has to offer photographers," said Jasin Boland, Hollywood stills photographer. "I've been a huge fan of the double-strap for years, taking it with me on movie shoots all over the world. LensBling is going to integrate seamlessly with my style and the other BlackRapid products I use, and as a result, I can be ready and make more of the moment and not have to worry about my gear or missing shots."
Jasin Boland - Movie Stills photographer
http://www.youtube.com/watch?v=ez3tJfDgYHM
Available now, the LensBling caps will initially come in a variety of sizes for Canon and Nikon lenses and are interchangeable with other system cameras, with additional SKUs rolling out in 2012. For Canon, LensBling caps will fit lens sizes 24mm, 24-70mm, 50mm, 85mm, and 70-200mm. The Nikon LensBling caps will fit lens sizes 24mm, 50mm, 85mm, 70-200mm and 105mm. MSRP on the LensBling caps is $8.50.
LensBling caps and other BlackRapid products are available at specialty photography dealers and online at BlackRapid.com.
About BlackRapid
BlackRapid is the premier camera accessory brand, offering products designed to improve the speed, comfort and efficiency of consumer and professional photographers. Based in Seattle, WA, BlackRapid's products are distributed in over 50 countries. Seattle photographer Ron Henry founded BlackRapid in 2008 with co-owner and BlackRapid President Kurt Peterson.
Contact:
Anita Lavine, Porter Novelli
[email protected]
206-898-5228 (cell)
SOURCE BlackRapid
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