SEATTLE, March 20, 2012 /PRNewswire/ -- BlackRapid, creator of The Original Camera Sling™, today announced strategic partnerships with two top Seattle creative firms; global public relations agency Porter Novelli and brand design firm Hornall Anderson. The agencies will work in tandem with BlackRapid to develop the company's brand, create compelling and effective communications programs to inform consumers of the benefits of BlackRapid's lifestyle products, and to generate awareness for the company both nationally and internationally.
These partnerships are part of the company's strategy to expand the appeal of its award-winning suite of camera straps and accessories from professional photographers to enthusiasts, amateurs and general consumers.
"We've spent the past few years going from a start-up with a good idea to a business with strong product development and distribution," said Kurt Peterson, President and co-owner of BlackRapid. "These strategic partnerships will boost the marketing of our products to continue our growth."
The moves come shortly after the company hired Microsoft, AT&T, and US Bank alum K. Francesca Lukjanowicz as CMO. Lukjanowicz, who joined the company late last year, will oversee the partnerships with the two companies.
Porter Novelli will provide BlackRapid strategic PR counsel, executive communications support, product reviews management and social media capabilities. Hornall Anderson, an award-winning firm, will create top-notch brand strategy and design, culminating in a website re-launch and brand presence later in 2012.
BlackRapid is the premier camera accessory brand, offering products designed to improve the speed, comfort and efficiency of consumer and professional photographers. Based in Seattle, WA, BlackRapid's products are distributed in over 50 countries. BlackRapid was founded by Seattle photographer Ron Henry in 2008.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients. Porter Novelli is proud to be the official agency partner of SXSW Interactive. For additional information, please visit www.porternovelli.com.
About Hornall Anderson
Hornall Anderson (www.hornallanderson.com) specializes in the design and execution of customer experiences that bring meaning to brands and consumers. We use a 360-degree design approach to create branded experiences from print, to digital and packaged goods, to environments, virtual worlds and beyond. You can see the impact of our work in iconic places like Madison Square Garden, Chicago's Willis Tower and the Empire State Building, and with Fortune 500 brands like Starbucks, Hewlett Packard, PepsiCo and Microsoft. Hornall Anderson is a part of Omnicom Group Inc. (NYSE: OMC).
Anita Lavine, Porter Novelli