BLANCO to Unveil Next-Generation Innovations and Refreshed Brand Identity in Honor of 100th Anniversary at KBIS 2025

Located at Booth N3271 in the German Pavilion, BLANCO will feature live demonstrations of innovative products, alongside an interactive game experience awarding up to 100 prizes over the duration of the show to mark the centennial anniversary. Visitors may also explore the booth's filtered water fill-up station featuring BLANCO Filtration products and take home a reusable water bottle – underscoring BLANCO's dedication to wellness in the kitchen.

BLANCO will spotlight its latest cutting-edge products, headlined by the debut of INTEOS. This workstation sink is rooted in intentional design and inspired by real life in the kitchen. INTEOS simplifies meal prep and clean-up workflows with a curated selection of accessories that work harder and do more. Offered in SILGRANIT® and Stainless Steel, INTEOS also simplifies the specification and design process with the same cut-out across materials. BLANCO's award-winning faucet collections will also be on display, including the sleek BLANCOCULINA II and the versatile ALTA II lines.

In the designer resource corner of the exhibit, BLANCO will feature its new partnership with Material Bank to provide the interior design community greater access to its sink and faucet material samples, including the nature-inspired palette of Silgranit. This resource streamlines the design process and makes incorporating color into the kitchen so much easier, bringing designers' visions to life. 

Keeping It BLANCO Since 1925
Pioneering kitchen products since the start, BLANCO evolved from  humble beginnings as a metal goods factory in a small town in Germany to now operating in over 100 countries as a global leader in kitchen water place solutions. Known for forward-thinking design and solution-oriented innovation, the company is trusted by retailers, industry professionals, and consumers alike. BLANCO's reputation is built on unwavering quality and its ability to reimagine the kitchen as a space that enhances everyday living.

In 2020, BLANCO expanded its vision by transitioning from a single-component manufacturer to a premium system provider, leading to the creation of the BLANCO UNIT – a seamless, customizable system solution that combines sink, faucet, water filtration, waste disposal, and base cabinet organization – redefining the water place as a highly functional and integral part of modern kitchens.

Staying true to BLANCO's commitment of quality since 1925, the brand honors its centennial with 100 Reasons for a BLANCO UNIT, highlighting the innovative design and systematic approach to the kitchen water place. Marking its anniversary milestone with a refreshed brand identity, BLANCO will roll out a sleek and refreshed brand look, including an evolved brand aesthetic and exciting campaigns – ushering in a new chapter for the next century.

"As we celebrate 100 years of excellence, we recognize this milestone as a pivotal moment in our evolution as the leader of kitchen water place solutions," said Alana Stevens, CEO of BLANCO North America. "This anniversary transformation reflects our commitment to innovation, efficiency, and ingenious design – ensuring that BLANCO remains at the forefront for generations to come."

Discover BLANCO at KBIS
Visit BLANCO at KBIS, February 25-27, at the Las Vegas Convention Center in the North Hall, German Pavilion, Booth 3271. To view BLANCO's complete product portfolio and to learn more, visit BLANCO.com.

About BLANCO
BLANCO offers system solutions for the water place in residential kitchens. The BLANCO UNIT is synonymous with functional systems in complementary designs, consisting of sinks, high-end faucets, meal prep accessories, and below the sink water filtration, waste and base cabinet organization systems. The wide range of functions and the variety of designs, colors and materials ensure flexibility for retailers and kitchen planners and give consumers a wide choice to suit every taste.  

Founded in 1925, the company is now an internationally established premium brand celebrating its 100th anniversary in the kitchen water place. With subsidiaries in Europe, North America and APAC, together with its trading partners, the BLANCO brand has a presence in around 100 countries and offers a portfolio that is perfectly tailored to the respective needs of consumers. In addition to the company headquarters in Oberderdingen in Baden-Württemberg (Germany), there are various production and logistics locations in southwest Germany and in the United Kingdom, Czech Republic, USA, Canada, Australia and China. 

Established by Heinrich Blanc, today BLANCO is part of BLANC & FISCHER Family Holding and has won multiple employer awards. BLANCO America and BLANCO Canada have proudly served the North American market for over 30 years. For more information, visit BLANCO.com.

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