LONG BEACH, Calif., Sept.16, 2016 /PRNewswire/ -- BLAZE PR announced that Edison, a mid-century Long Beach landmark that has been transformed into luxury flats managed by the real estate investment and property management company Waterton, has joined its roster of lifestyle clients.
"We set ourselves apart with Waterton's Resitality™, our guiding principles and commitment to providing residents with an unmatched living experience," said Tina Miserendino, Regional Marketing and Leasing Manager for Waterton. "We are confident that BLAZE's dedication to brand management and earning quality results will drive awareness to Edison."
BLAZE will execute aggressive media outreach, target opportunities that build buzz about Edison, increase loyalty by extending conversations through media, and host Edison's Grand Opening event in November with local media, influencers and prospective renters.
"We're thrilled to work with a client who is dedicated to creating a positive living experience and exceeding customer expectations," said BLAZE PR President Matt Kovacs. "With Edison, we're here to promote its profile of unique apartment developments and create new initiatives with its expansion."
With Edison's great location, modern lifestyle amenities and sweeping views, Edison provides a hotel-like experience for the community. Developed by Waterton with co-developers Kor Group and Ratkovich Properties, Edison pays homage to its original development in 1959 as Long Beach's first all-electric office building. Refurbished materials from the original architecture set the tone for guests and residents in the restored historic lobby. Tours of the building can be scheduled, and leases are available to interested residents.
Waterton is a real estate investor and operator with a focus on U.S. multifamily and hospitality properties. Founded in 1995, Waterton executes value-add strategies and manages a national portfolio of multifamily and hospitality properties on behalf of institutional investors, family offices and financial institutions. Since its formation, the company has invested over $5.3 billion in assets. Waterton is privately held and is headquartered in Chicago with regional teams throughout the United States. Currently, Waterton's portfolio includes approximately $4.0 billion in assets, including approximately 20,000 multifamily units and 13 hotels. Visit Waterton's new website: www.waterton.com.
BLAZE PR / Matt Kovacs
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SOURCE BLAZE PR