BLAZE Serves Up PR For Blue C Sushi And Boom

Agency chosen to represent innovative restaurant group

May 30, 2013, 16:13 ET from BLAZE PR

SANTA MONICA, Calif., May 30, 2013 /PRNewswire/ -- Madison Holdings, owner of Blue C Sushi and Boom Restaurant chains, selected BLAZE to handle public relations and social media for both concepts. The agency's goals for raising brand awareness in current Washington locations and market expansion in California include an aggressive media relations campaign as well as social media strategy and execution.

"BLAZE excels at outside-the-box creative strategy, seasoned restaurant experience and a passion for fresh ideas and innovative concepts," said Dick Dalton, president of Madison Holdings. "We believe BLAZE understands our mission and unique approach to interactive dining. They're the ideal partner as we enter the California market."

BLAZE's public relations program will focus on print, online, blogger and broadcast outreach, coupled with Facebook, Twitter and Yelp management/strategy. BLAZE's team brings extensive experience with restaurant brands and innovative concepts including Roy's Restaurants, Daily Grill and Veggie Grill restaurants.

About Blue C Sushi
Blue C Sushi first opened in 2003 in the Fremont neighborhood of Seattle. There are currently six locations throughout Washington. Inspired by the Tokyo subway system, the redesigned Kaiten – little plates served on a conveyor belt – sushi restaurant is on a mission to deliver an innovative and healthy approach to Japanese dining. The dining experience is built on Blue Sushi's pledge of nutrition, value and genuine hospitality, underscored by a diverse and approachable menu that evolves, yet stays seasonally fresh. Each dish reflects traditional Japanese flare with a whimsical Western approach.

About Boom
Boom is a locally owned restaurant with three locations throughout Seattle.  Boom offers fresh ingredients and flavors from all over Asia. From hot soup and noodles, to items prepared on the wok, to chilled noodle dishes, to a variety of small plates, Boom creates a healthy range of options for everyone.

With more than 21 years of service, BLAZE is owned by parent company Davies and is an award-winning, strategic public relations and marketing communications firm with offices and affiliates in Los Angeles, New York, Washington D.C., and Santa Barbara.  BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line. Recent awards include two 2010 PRSA PRISM Awards, the 2011 Communicator Award, and the recipient of two 2011 Hermes Awards. For more information, visit

Chelsea Hartnett