Blenders Eyewear and Keep A Breast Reunite for Breast Cancer Awareness with Limited-Edition Millenia DX

100% of the Profits to Support Keep A Breast

SAN DIEGO, Oct. 2, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, is continuing its partnership with Keep A Breast with the launch of the Millenia DX – Keep A Breast, a limited-edition style created to support the foundation. One hundred percent of profits from every pair sold will directly support Keep A Breast's lifesaving education and prevention initiatives.

Dropping on October 2^nd, the Millenia DX – Keep A Breast was created with the Keep A Breast Foundation to celebrate the organization's 25 years of awareness and prevention initiatives. Featuring a gloss blue-to-pink gradient frame with rose gold accents and a custom PureBlend™ lens, the design brings purpose to one of Blenders' most iconic designs.

"Blenders started in San Diego, and this community has given us everything," said Chase Fisher, Founder of Blenders Eyewear. "Giving back is not just part of our story, it is who we are. This release is deeply personal for me. I watched my mom fight through breast cancer, and it changed the way I see life and purpose. Partnering with Keep A Breast allows us to turn sunglasses into more than just style. They become a way to stand up, speak out, and make an impact."

Over the course of eight years, Blenders has contributed more than $300K to Keep A Breast's vital programs, with each purchase continuing to support the cause. This year's campaign, 'Awareness, Every Day,' inspires individuals to prioritize their health, combining purposeful style with daily reminders for prevention and early detection.

"Blenders' support for our mission is inspiring," added Shaney jo Darden, Founder of Keep A Breast. "Their continued commitment shows that when local businesses use their platform for good, it can have a real, lasting impact on our community and the people we serve. We're thrilled to have Blenders as committed partners in furthering our mission to reduce breast cancer risk globally."

Blenders Eyewear's partnership with Keep A Breast reflects the brand's long-standing commitment to philanthropy and community impact, particularly in their hometown of San Diego. Over eight years, Blenders has used its platform to raise awareness about breast cancer, supporting education, prevention, and actionable change. The Millenia DX – Keep A Breast combines style with purpose, allowing every purchase to contribute directly to a meaningful cause.

The limited-edition Millenia DX – Keep A Breast is available for purchase now for $79 at BlendersEyewear.com or a Blenders store near you. Follow @Blenders on Instagram, Facebook, and TikTok.

About Blenders Eyewear
Founded in San Diego in 2012 by Chase Fisher, Blenders Eyewear delivers bold, stylish, and affordable sunglasses and snow goggles designed to bring confidence into your every day. Rooted in the brand platform Blenders, Every Day, the company creates eyewear that moves with you,  from the beach to the mountains to city streets, empowering a global community to live life in motion.

About Keep A Breast
The Keep A Breast Foundation™ is a 501(c)(3) nonprofit organization with a mission to reduce breast cancer risk and its impact globally through art, education, prevention and action. Since it was founded in 2000, KAB has acknowledged the power and vision of young people–ready to be engaged and educated, to establish their identities through meaningful action. KAB strives to empower youth to become their own health advocates and believe that art and creative expression are powerful healing tools. "i love boobies!" an inscription on KAB's popular, Supreme Court-stirring merchandise, continues to spark conversation and prompt action globally.

Media Contact
5W Public Relations
[email protected]
212-999-5585

SOURCE Blenders Eyewear