BLE's License This Competition Opens for Entries

Jul 18, 2016, 09:52 ET from Brand Licensing Europe

LONDON, July 18, 2016 /PRNewswire/ --

License This, the annual competition designed to introduce new properties to licensing, is now open for entries at

     (Logo: )

The competition forms part of Brand Licensing Europe (BLE), the largest and most prestigious licensing event in Europe, which is organised by UBM and sponsored by the International Licensing Industry Merchandisers' Association (LIMA).

Now in its seventh year, the competition is open to anyone with a concept that has yet to be published or broadcast, or a brand that has not yet extended to non-core consumer products. It applies to any new property with its roots in publishing, art and design, television or digital media. Entries are reviewed by a panel of experts and a shortlist of four properties are then pitched to the panel in front of a live audience at BLE on 13th October 2016.

This year's winner will receive a prize worth over £6,000 which includes a fully furnished nine square metre stand at BLE 2017 to bring the property to market. They will also receive LIMA membership for one year and a ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2017.

"License This is now an integral part of BLE, and provides a fantastic opportunity for property owners to present their creations at Europe's biggest showcase for brand extension," said Anna Knight, BLE Brand Director. "For those who are shortlisted, it's also a valuable learning experience - our judges are always forthcoming with advice and feedback; something which past winners and runners up have found extremely useful in shaping their strategies. We would urge anyone with a new creative concept to enter today."

Past winners have included Pink Chillies, RaNT! and Mr Trafalgar, who have all gone on to sign successful licensing agreements. 2015 prize winner was OiDroids, a range of collectable pop out and build robot characters aimed at the pocket money sector.

OiDroids creator, Jonathan Klemenz, added: "Following our win, we enjoyed great sales over the Christmas period and released our new set of characters, the Nuts 'n' Bolts Crew, which are currently on sale online and we're hoping to release into retail shortly. After appearing at the show, we've had strong interest from a couple of publishers and are continuing discussions with a number of exciting potential partner brands. We are also looking forward to having our own stand at BLE 2016."  

Entry forms and competition rules can be found at . Deadline for entries is 9th September 2016. Brand Licensing Europe 2016 takes place from 11-13th October 2016 at London's Olympia.

About Brand Licensing Europe, part of UBM's Licensing group   

Brand Licensing Europe 2016 ( takes place from 11 - 13th October 2016 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 18th successful year, Brand Licensing Europe 2015 was the biggest event to date; hosting 300 exhibitors and 7,203 visitors from 63 countries.

Brand Licensing Europe is owned by UBM which also organises Licensing Expo in Las Vegas, USA. Both shows are produced in partnership with the international Licensing Industry Merchandisers' Association (LIMA). License! Global is the official publication for both shows.


UBM EMEA ( connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote brands and expand markets. Operating in more than 23 countries, UBM EMEA organises many of the world's largest, most important live events, awards and community sites in a wide variety of industries. Its events include Brand Licensing Europe, Technology for Marketing, eCommerce Expo, Customer Contact Expo and Decorex.

SOURCE Brand Licensing Europe