NEW YORK, April 25, 2016 /PRNewswire/ -- Blingby is demonstrating dynamic download and social media growth as the company continues to engage users in a personally curated shopping experience with streaming videos as inspiration. The developing company aims to leverage the creativity and styles expressed in music videos, movie trailers and festivals as well as native advertising to inspire users to seek out similar real-life experiences from its new entertainment and lifestyle platform.
The unique platform allows users to stream video via the web and mobile Android and iOS apps through embedded media players. Users can purchase clothing, accessories, event tickets - even book travel - for a 'live' first-hand experience based on the videos they select. Blingby's creative approach to the ever-evolving realm of experiential marketing makes social media a key driving force.
The company saw considerable social media expansion in the beginning of 2016. Its Twitter page racked up over 800k impressions in March (about 52 percent higher than February), growth that has directed the company to target increased follower interaction and engagement.
Both Twitter and Facebook engagement has also grown considerably for the company. Month for month engagement rates increased 11 percent for Twitter users and 13.4 percent for Facebook users. Facebook post reach also received a whopping 339 percent increase in impressions between the months of February and March.
"The company's expanding on a truly global scale," says Blingby President, CEO and Co-Founder Marcia Favale. "Our social media markers are a good indication that users are having fun and getting excited. With this kind of engagement, it's definitely set to be a game changer for the film, music and fashion industries."
"It's not just about buying a dress or the shoes. It's about the whole experience," said Favale.
Marcia Favale is President, CEO and Co-Founder of Blingby. The visionary behind the concept and business, Favale is responsible for Blingby's business and corporate strategy, marketing, and product and content development. With over 20 years experience in the corporate and financial sector, Favale's illustrious career has seen her work across investment banking, as well as working previously as a telecommunications, technology, and media analyst.
Rob Stanicic is CDO and Co-Founder of Blingby. Having co-founded Blingby in February 2014, Stanicic's leading role as Digital Strategist incorporates Blingby's product design and platform delivery as the business continues to expand on a truly global scale. Stanicic has over 20 years experience in business development, enterprise technology and information engineering.