blinkx Partners with Diagonal View, the World's Biggest Independent Producer of Digital Video Content

SAN FRANCISCO, June 14, 2011 /PRNewswire/ -- blinkx, the world's largest and most advanced video search engine, today announced a partnership with Diagonal View, the world's biggest independent producer of digital video content. From their first video of the world's largest kebab to footage of Angelina Jolie on the red carpet in 2011, viewers everywhere can now watch Diagonal View's professionally produced content at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the videos and share resulting advertising revenue with Diagonal View.

Through this partnership, blinkx viewers will have access to more than 5,500 videos from Diagonal View across six channels:

• Diagonal View appeals to young men with a sense of fun and adventure. Whether it's a robot playing a violin, a guy jumping over a charging bull or a man with 82 Julia Roberts tattoos, you'll find it here.
• All Time 10s features top 10 lists of absolutely everything. From famous prison breaks to 10 things that could end the world, the channel serves up interesting, bizarre and amusing facts.
• U-Zoo is the home of funny, strange and curious stories about pets and animals. From canines on the catwalk, to baby polar bears, or penguins with prosthetic beaks, you'll find a host of animal antics.
• The Label is where style mavens head to find the latest catwalk news, fashion trends and designer looks.
• The A List has all the best celebrity gossip and news.
• The Football Daily provides football (soccer!!) fans the world over with the very best of the day's news stories.

"Premium snackable videos remain incredibly popular on the Web and we're delighted to offer Diagonal View's high quality content on blinkx.com," said Julia Blystone, chief marketing officer, blinkx. "The diversity of entertainment that can be found across the six channels means there's something for all of our users."

"Diagonal View is committed to producing entertaining video content that can be enjoyed by viewers everywhere," said Jimmy Butchart, senior vice president, Diagonal View. "The partnership with blinkx allows us to continue growing our reach, and make our fresh and original content available to a global audience."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Diagonal View

Diagonal View (http://www.diagonal-view.com/) is a short-form premium video content digital production house, jointly owned by ITN's archive division, ITN Source, and digital entrepreneur Matt Heiman. Diagonal View collectively packages premium short-form entertainment video and unique archive content from ITN Source's 1.6 million hours of footage and syndicates it to commercial partners including MSN, MySpace, YouTube, Yahoo, DailyMotion and Facebook. All of the Diagonal View brands are extremely popular in traditional video environments, social networks and online outlets. They have collectively delivered over 1.2 billion streams since launch in March 2008.

SOURCE blinkx