blinkx Partners With NewsLook to Offer Professionally Curated News Content From Around The Globe

SAN FRANCISCO, July 20, 2011 /PRNewswire/ -- blinkx, the world's largest and most advanced video search engine, today announced a partnership with NewsLook, the first and only video news service that curates and contextualizes news from global partners.. Viewers everywhere can now watch over 1,500 informative NewsLook videos from prominent publishers such as the GlobalPost, Xinhua News Agency and UNTV at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the videos and share resulting advertising revenue with NewsLook .

An Official Honoree of the Webby Awards, NewsLook presents its audience with videos that have been hand-picked for their relevance and value from a deep and diverse set of trusted outlets, including CBC, ABCau and ForaTV.  Unlike most aggregators, NewsLook uses professional editors to put stories in context, offering alternative perspectives, background and analysis side by side with news itself, so users obtain a more complete and informed picture of world events.

"We're delighted to partner with NewsLook," said Julia Blystone, CMO of blinkx. "By adding NewsLook's high quality and timely current events coverage to our index, we're furthering our commitment to providing our users with a deep and diverse selection of the best video on the Web."

"NewsLook is committed to presenting the most factual and verifiably accurate news content," said Fred Silverman, founder and CEO of NewsLook. "Through our partnership with blinkx, we're pleased to expand our premium video content offering to blinkx's extensive and news-hungry audience."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to — and even see — video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About NewsLook

NewsLook delivers a curated collection of news and short-form documentaries from over 45 content creators around the world, including top news organizations.  Using an editorially driven approach, NewsLook focuses on the quality of the content we deliver, sorting through the overwhelming amount of video published to the web to deliver only the highest quality and most relevant content.  NewsLook works with publishers to deliver video through a premium syndication network in world news, business, science and technology, health, arts and culture, entertainment and lifestyle.  Our editorial team supports publishers to enable contextualized integration of video for enhanced revenue potential.  NewsLook's videos are available through a consumer site at www.newslook.com and will be available on most major IPTV providers and mobile devices later this year.

SOURCE blinkx