BOULDER, Colo., Aug. 20, 2012 /PRNewswire/ -- BlogFrog, (http://www.theblogfrog.com), the industry leader for influencer marketing technology, today announced it has selected Raviv Turner to lead product management for its Influencer Marketing platform. At BlogFrog, Turner will lead product strategy and execution, combining feedback from influencers, brands, channel partners, developers and the market, to set the strategic vision and lead the execution of new features and products.
"This is a critical leadership position as it has the greatest impact on the future of our products," said Rustin Banks, co-founder and CEO of BlogFrog. "We needed a person that not only is intuitive, but a visionary in the area of Influencer Marketing. Raviv possesses this rare combination and will help us position our Influencer Marketing platform as the standard in the industry. We are excited to have him join our team and look forward to his many upcoming contributions to BlogFrog's success."
Prior to BlogFrog, Turner launched Guerillapps, a venture-backed, social gaming startup. He also worked for NYKB, Digital Production Solutions - IDT Entertainment Company and ZOE Interactive. Throughout his career, Turner has garnered expertise in Influencer Marketing through social media, product management, new business startups and business development.
"BlogFrog has a very big vision for a very big market," noted Turner. "It is building the missing Social Software as a Service (SaaS) engagement platform that addresses the CMO's core marketing requirements."
As someone who has been in the online and social advertising world for quite some time, Turner has seen what works and, more important, what doesn't. "The fact is current online advertising practices are falling short of brands' expectations. For example, response rates for the average display ad is 0.04 percent and the right (display ad) column on Facebook is mostly ignored. Influencer Marketing is the future of the advertising/digital world and I'm excited to be working with BlogFrog because it is at the forefront of an evolution of change that is coming."
Turner says in this new world, Google's search algorithm ranks Earned Media, such as blog posts, Facebook shares, tweets, pins and videos higher than any Owned Media. "It's exactly the type of meaningful conversation content that BlogFrog generates for brands and its media partners. If you know how to identify, activate, distribute and measure influence, then you can unlock millions of impressions that are worth more than their weight in gold. That is why I'm proud and excited to be part of the BlogFrog team."
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit (www.theblogfrog.com).