BlogFrog Continues Growth, Hires Molly Theda as New Director of Human Resources

Theda brings extensive experience in human resources for successful high-growth technology, services and retail organizations

Jun 25, 2012, 09:03 ET from BlogFrog

BOULDER, Colo., June 25, 2012 /PRNewswire/ -- BlogFrog, (, a provider of an influencer marketing platform, today announced it has hired Molly Theda as its Director of Human Resources (HR). BlogFrog, who recently secured $3.2 million in VC funding, is on the fast-track for extensive growth over the next year and will utilize Theda's strong HR expertise to accelerate hiring as the company looks to scale its business and customer base globally.

"Molly has the background and skill-set we desire as we ramp up to meet the growing needs of our brand and agency customers and blogging community," said Rustin Banks, CEO and co-founder of BlogFrog. "We are incredibly excited about our long-term growth strategy and having Molly be a part of our company as we continue to add new team members who thrive in our dynamic growth atmosphere."

Theda comes to BlogFrog with more than 10 years of domestic and international human resources experience in successful high-tech, services and retail organizations. The companies she has worked for range in scope from start-ups to $2 billion corporations. At BlogFrog, Theda will oversee all aspects of human resources, including talent acquisition, compensation and benefits, training and development, change management, and employee relations. Prior to BlogFrog, Theda was Director of HR at GoPro, a high growth consumer electronics company. Previously, she held the position of Director of HR for Jive Software, a global enterprise software company.

"I am thrilled to join this emerging technology company while assisting it in its growth and talent strategy," said Theda. "By tapping into my human resources background, I will work with the BlogFrog team to identify and grow top-tier, motivated individuals who will help bring success to the company."

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About BlogFrog

BlogFrog is an influencer marketing platform that partners brands and digital influencers to power and amplify online conversations. The company's technology platform lets brands engage social influencers according to niche topics and target demographics, create advocate-driven content and conversations, and measure performance with in-depth tracking and analytics. Bloggers use BlogFrog to increase readership and traffic, create interaction with readers and followers, and increase revenue through participation in brand programs. BlogFrog is a private company headquartered in Boulder, Colo. Visit or follow @theblogfrog on Twitter.

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