BOULDER, Colo., Nov. 27, 2012 /PRNewswire/ -- BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced that its Million Moms Challenge initiative has been named to the 2012 Shortlist for the Internationalist Awards for Innovative Digital Marketing Solutions (www.internationalist-awards.com/index.html). The shortlist is comprised of campaigns that have been recognized as redefining the future of media. All campaigns named to the shortlist are official winners, however bronze, silver, gold and grand prix awards will be announced during an awards dinner today in New York City.
"It's a great honor to see the Million Moms Challenge program included in the Internationalist Awards shortlist," said Holly Hamann, co-founder and CMO at BlogFrog. "The Million Moms Challenge is a great example of how our influencer marketing platform not only maximizes digital marketing efforts, but can help scale education, inspiration and awareness around topics that are life-changing on a global level."
ABC News and the United Nations Foundation, the organizations behind the Million Moms Challenge, wanted to connect millions of moms in the U.S. with moms in developing countries. Both entities wanted to drive awareness and action around issues affecting moms and babies everywhere. They leveraged BlogFrog's influencer marketing platform to identify and engage more than 800 influencers around the world who created brand-hosted content. Influencers then distributed that content on the ABC News and United Nations Foundation digital assets as well as on their blogs, Facebook and Twitter. The program not only reached its goal of activating a million people, it also achieved the following results:
- 800+ influencers participated
- 15.3 million blog readers reached
- 31.2 million total social media impressions
- 16 million impressions across blogs, Facebook, Twitter and mobile in two months
- More than 15,000 sign-ups in the first two weeks
"Being recognized in such a prestigious group of campaigns is evidence that our effort in offering organizations the leading platform for influencer marketing is paying off," added Hamann. "It's also a great motivator to continue aligning our technology with the needs of our clients' brands, who increasingly want to connect with consumers and those affected by social issues through authentic sponsored content."
To learn more about the International Awards for Digital Marketing please visit: (http://www.internationalist-awards.com/).
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit (www.theblogfrog.com).