BOULDER, Colo., Aug. 13, 2012 /PRNewswire/ -- BlogFrog, (http://www.theblogfrog.com), the industry leader for influencer marketing technology, today announced it has selected Jennifer Beaupre to lead its global marketing efforts. In this position, Beaupre will oversee all components of BlogFrog's marketing program, including spearheading its digital media strategy, demand generation, marketing communications and public relations. Beaupre will direct the company's integrated marketing efforts in key markets and ensure consistency and effectiveness in defining and developing BlogFrog's brand and corporate identity.
"Jennifer is an astute marketing professional with deep experience in successfully leading marketing initiatives for emerging companies," said Holly Hamann, co-founder of BlogFrog. "She has a proven ability to produce measurable results through marketing campaigns and programs on a global level. Her professional abilities combined with her technology background are what make her an ideal match to lead our marketing efforts."
Prior to BlogFrog, Beaupre led global marketing at Acrolinx, where she oversaw all marketing activities, from campaign creation to sale. She also has held marketing positions at SDL International, the American Marketing Association (Colorado), Rally Software and eRealEstate.com.
"BlogFrog is an industry changing start-up and I am excited to join its vibrant team as it continues to grow," said Beaupre. "I am excited to apply my leadership and marketing experience to help drive BlogFrog's marketing program and assist the company in establishing itself as the clear leader in influencer marketing."
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.