BlogFrog's Holly Hamann To Discuss Advocacy Through Influencer Marketing At Social Media Marketing Conference

Who:              

Holly Hamann

Co-founder and CMO

BlogFrog

(www.theblogfrog.com)

Hamann has extensive experience launching start-ups in the internet, multimedia, entertainment, video and other high-tech industries. At BlogFrog, she leads strategic planning and marketing for the fast-growing start-up that helps brands connect with consumers in meaningful ways through influencer marketing campaigns. She is an active industry thought leader – speaking at conferences, contributing content on technology and marketing to various publications, is an American Marketing Association (AMA) "Marketer of the Year" recipient and is a contributing blogger for The Huffington Post.

What:             

From Advertising to Advocacy: Why Influencer Marketing Matters

Bloggers and social media content creators are the new influencers and often have larger and more trusted audiences than traditional media. Influencer marketing partners brands with social influencers to create and distribute relevant content that is targeted toward an audience that cares and is shared in a way that is authentic and transparent. It involves less shouting and more listening. It means less advertising noise and more quality conversations about things that matter. When brands partner with supporters and influencers who are closer to their target audience than they are, it is a huge step toward building consumer trust and being part of the social conversations consumers are having long before they ever buy a product. Attendees will learn best practices for creating powerful influencer marketing programs that help their brands shift from ineffective advertising to earned advocacy.

Where:           

6^th Annual Social Media Marketing Conference

The Old Mill Inn

21 Old Mill Road

Toronto, ON

M8X 1G5 Canada

(www.oldmilltoronto.com/)

When:            

Wednesday, Feb. 13, 2013 11:15 a.m. - 11:55 a.m. EST

Share:            

#BlogFrog @HollyHamann describes the shift towards #influencer #marketing at #social #media marketing conference Feb. 13

Info:               

To arrange an interview with Hamann or to speak with her about her presentation please contact Christie Denniston at Catapult PR-IR:

Office number: 303-581-7760, ext. 13

Mobile number: 303-827-5164

Email ([email protected])

Twitter: @prhightech