BOULDER, Colo., Sept. 27, 2012 /PRNewswire/ -- BlogFrog, (http://www.theblogfrog.com), the industry leader for influencer marketing technology, today announced the BlogFrog Influencer Circle program, which connects leading bloggers with brands to create relevant, authentic content that engages like-minded consumers. Bloggers that join the network are recognized for their excellence and, through demographic and topical information provided to BlogFrog, are matched with brands that invite them to participate in influencer marketing campaigns. Currently, there are more than 100,000 bloggers and social influencers in the BlogFrog Influencer Circle network.
"BlogFrog's Influencer Circle program is unique because we are creating relationships that matter and allowing our influencers to work with brands that align with their own values," said Holly Hamann, co-founder at BlogFrog. "Influencers benefit from this approach as they can contribute meaningful content that helps them grow their own following and reach. This allows them to focus on what they care about most, and that's connecting with their audience and the brands they love in a genuine way."
By joining the BlogFrog Influencer Circle program, bloggers and influencers with trusted followings on Facebook, Twitter, YouTube, Pinterest and other social media outlets, extend the reach and impact of their content. An online sign-up form collects key information, such as blog and social media URLs, followers, content categories and lifestyle demographics, which BlogFrog then uses to match them with brands that align with their content, readership, and personal values. After a thorough review process, the appropriate influencers are invited to campaigns via BlogFrog's Influencer Marketing platform where they can accept an invitation to participate, create and schedule content distribution, get campaign guidelines and instructions, and access other pertinent information.
"Because our team works so closely with each influencer marketing campaign, we have relationships with these bloggers and influencers. This, in turn, helps us go the extra mile in identifying highly relevant influencers who are connected with the specific type of consumer a brand is trying to reach," added Hamann. "It's a win-win for both influencers and brands alike, because our influencers have the opportunity to increase revenue by working with leading brands and our brand partners have access to a deep network of aligned influencers."
To apply for BlogFrog's Influencer Marketing Circle go to: (http://about.theblogfrog.com/bloggers/signup)
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.