Blogging Your Business: Importance of Consistent Blog Maintenance

May 28, 2015, 14:14 ET from PR Newswire Association LLC

NEW YORK, May 28, 2015 /PRNewswire/ -- Incorporating a company blog into a small business marketing strategy can be an effective way to distinguish your company from the competition, position yourself as a thought leader and promote brand awareness within your audience. While consistently creating relevant content on your blog is vital to the success of your marketing efforts, busy business owners still may be hesitant to invest the time and energy needed to develop and maintain a company blog.

Hugh Moore, Director of Content and Strategy at Emerging Insider Communications understands that blog maintenance isn't easy. In his latest post on PR Newswire's Small Business PR Toolkit, Moore provides key reasons that providing fresh content on your blog can help to grow your small business.

  1. Show you care. With the number of potential customers browsing a company's site before making a purchase continuing to rise, a neglected blog can leave a bad taste and encourage your audience to seek out another solution.
  2. Foster loyalty. Consistently providing your audience with valuable content will inevitably develop a sense of gratitude. Moore states that a grateful customer is a loyal customer and maintaining a company blog can be an easy way to obtain this.
  3. Provide thought leadership. A company blog is an important tool that can demonstrate knowledge, expertise and approachableness.
  4. Increase online visibility. Every piece of content that is posted presents an opportunity for your content to be shared, linked to and tweeted. This helps you get found, by expanding your online presence and establishing more, higher quality inbound links.

For further discussion on the importance of blog maintenance, read Moore's full article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                        
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

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