MILWAUKEE, April 23, 2015 /PRNewswire/ -- The Centers for Transfusion and Transplant Medicine (CTTM), an affiliation of four Midwest blood centers, has unveiled a new name, logo and expanded areas of expertise to better reflect the value it provides to its healthcare partners. CTTM will now be known as Versiti.
"In an era of unprecedented change in healthcare, there is significant opportunity for blood centers to work closely with our healthcare system partners to support them in reaching their goals of improved patient outcomes, expanded access to care, and cost efficiencies," said Peter Ziegler, Versiti board chair. "Having brought four blood centers together, we are well on our way to delivering enhanced value to our partners and communities."
The four Versiti™ affiliates are BloodCenter of Wisconsin, Heartland Blood Centers, Aurora, Ill., Indiana Blood Center and Michigan Blood.
"Versiti provides even greater value to healthcare systems in our communities and across the country through our five areas of expertise," said Jacquelyn Fredrick, president and CEO of Versiti. "Our new name and logo better reflect the depth and breadth of this expertise and the diversity of our innovative science, products and services," said Fredrick.
Versiti serves its healthcare partners through five areas of expertise:
"Through our vast knowledge of the science and medicine of blood, we not only provide life-saving transfusions, transplants and treatment for patients with blood diseases," said Fredrick. "Versiti also contributes to breakthroughs in molecular immunology, cellular therapies and through pioneering gene therapies."
The Versiti name itself was built with a specific meaning. "Ver" communicates truth, accuracy and versatility; while "siti" suggests university and diversity - diverse and innovative science, products and services impacting a broad array of patients.
The logo is a focal point of bands and illumination of color which come together signifying strength and the broad array of services being offered through Versiti.
About Versiti Versiti was formed with the mission to improve the health of patients and enable the success of our healthcare partners nationally. We provide innovative, value added solutions in the fields of transfusion medicine, transplantation, and blood-related diseases to meet the needs of each of our customers. The collective efforts of Versiti affiliates result in improved patient outcomes, expanded access to care and cost efficiencies for healthcare systems nationwide. For more information, visit www.versiti.org