Bloom Nutrition Unveils Bloom Pop, Disrupting Modern Soda Beverage Category

On the heels of Sparking Energy success, growing from 0-to-8 figure beverage business in six months, the viral wellness brand will challenge legacy soda in 2025

AUSTIN, Texas, March 5, 2025 /PRNewswire/ -- Bloom Nutrition, one of the fastest-growing wellness essentials brands of the decade, proudly introduces Bloom Pop, a better-for-you, fun and functional soda that's full of flavor. Set to be on shelves around Labor Day 2025 across Walmart and major retailers nationwide, Bloom Pop has 20 calories, 4g of sugar or less and supports gut health with a trademarked prebiotic backed by science.

Announced at Expo West 2025, Bloom Pop will launch with five flavors, including Shirley Temple, Raspberry Lemon and Orange. This announcement follows the overwhelming success of Bloom Sparkling Energy, now in the Top 10 energy drinks in the U.S., underscoring the consumer need for better-for-you beverages with exceptional taste and innovative flavor combinations.

"What we do best at Bloom is reimagine wellness essentials with flavor and function. Made with a scientifically backed prebiotic and flavor we've perfected, Bloom Pop is our answer to what our fans feel the modern soda category is missing: a truly tasty and functional drink," says Mari Llewellyn, Co-Founder of Bloom. "We will continue to reach our community as we always have—by making it easier for them to bloom into their best selves."

"Building on our breakout wins in the beverage category and our strategic partnerships, we're confident Bloom Pop will be a game changer," said Greg LaVecchia, Co-Founder and CEO of Bloom. "We plan to follow the same route to success as we did with Sparkling Energy–driving innovation and distribution while focusing on meeting the needs of our community."

Bloom Pop is set to revolutionize the modern soda category by offering a better-for-you alternative that doesn't compromise on taste. Prioritizing functionality, flavor and approachability the brand is known for, Bloom Pop rounds out its portfolio of wellness essentials, creating a holistic approach to everyday health. From Greens in the morning to Sparkling Energy before a workout, Creatine or Colostrum mixed in a favorite beverage, and now a refreshing, functional better-for-you soda option, Bloom continues to redefine what accessible wellness looks like for its core consumer.

"Our partnership with Bloom is focused on driving beverage innovation and bringing Mari and Greg's vision to life," says Doss Cunningham, Chairman and CEO of Nutrabolt. "Bloom Pop is a prime example of what we can accomplish together and further solidifies Bloom's leadership in the beverage category."

The success of Bloom Sparkling Energy, introduced in July 2024, paved the way for this expansion, demonstrating the demand for better-for-you beverage options:

• Over 3 million cans of Sparkling Energy sold within the first 2.5 months
• Launched into the RTD beverage space at $0 and has grown into an 8-figure business
• Broke into the Top 10 energy drinks in the U.S., in just one month after expanding to over 15,000+ retail locations nationwide, including Walmart, Kroger, and Albertsons

With consumer demand for functional beverages continuing to rise, Bloom Pop is set to be the next big disruptor in the beverage industry. It will be available nationwide by Labor Day 2025, including a full chain Walmart rollout. For more information, visit bloomnu.com and follow @bloomsupps on Instagram and @bloomnu on TikTok.

About Bloom Nutrition
Bloom Nutrition is on a mission to help everyone bloom into their best selves with high quality health supplements reimagined with flavor and function. After hitting rock bottom mentally and physically, co-founder Mari Llewellyn turned to fitness, losing over 90 pounds and transforming her life with the help of her now-husband, Greg LaVecchia. She was inspired to help others do the same, and with that mindset, Bloom was born. Founded in 2019, Bloom is redefining the health & wellness space with easy-to-use supplements designed to give your body the nutrients it needs to bloom.

Bloom's rapid growth includes successful product expansions, such as the Colostrum & Collagen Peptides, which sold out in four weeks, and Sparkling Energy Drinks, which grew to an 8-figure business in just six months. With 88% of its audience new to wellness, Bloom's community-driven approach and accessible branding have resonated with a loyal Gen Z and millennial following. Bloom's mission is to help everyone bloom into their best selves with high-quality, flavorful supplements that combine both function and fun. Bloom's community-driven approach and accessible branding has garnered a loyal Gen Z and millennial following across the nation. For more information, please visit bloomnu.com.

SOURCE Bloom Nutrition