BloomReach and IBM Team To Drive Revenue for Retailers, Relevance For Consumers

CHICAGO, Oct. 2, 2013 /PRNewswire/ -- (Shop.org Annual Summit) - BloomReach, creators of leading big-data marketing applications, today announced a key relationship with International Business Machines (IBM), joining its Smarter Commerce ecosystem of partners as the first partner offering an organic search application. BloomReach Organic Search, which leverages big data from across the web and retailers' sites to match consumer intent to relevant content for expanded organic search discovery and revenue, easily integrates with IBM WebSphere Commerce software allowing retailers to attract new customers through organic search. Clothing retailer Men's Wearhouse was also named the first company to integrate BloomReach Organic Search on the WebSphere Commerce platform.

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The vast majority of online search traffic is organic, estimated to be 94 percent of the links clicked on by consumers. However, poor experiences and the inability of customers to quickly and easily find the products they're looking for are the leading causes of missed sales and lost opportunities for many retailers. In fact, an IBM report published earlier this year found that $83 billion is lost in U.S. sales each year due to poor user experiences. IBM WebSphere Commerce together with BloomReach Organic Search can ensure that enterprises effectively leverage their own content to deliver exceptional customer experiences and surface the most relevant products to shoppers based on intent expressed in organic search.

Powered by BloomReach's signature technology, the Web Relevance Engine (WRE), BloomReach Organic Search combines web-wide intelligence and a deep understanding of each site's content with machine-learning and natural-language processing to predict demand and adapt or create pages to match consumer intent. BloomReach Organic Search helps companies capture up to 60 percent net-new users that they cannot acquire through other channels and delivers uplift from organic search of 20 to 80 percent and a three-year profit ROI of more than 150 percent.

"IBM is a leader in e-commerce, with a trusted reputation and a premier cross-channel commerce platform. Combined with BloomReach's big data applications, retailers now have the most comprehensive organic search discovery solution available," said Raj De Datta, co-founder and CEO of BloomReach. "Our two-part mission is the same – to build the most relevant experience for consumers and to drive higher returns for marketers."

IBM WebSphere Commerce software is a powerful customer interaction platform for online and cross-channel commerce, built for a wide range of environments. WebSphere Commerce software is a leading e-commerce solution designed to support virtually all of a company's business models while providing a rich, differentiated customer experience through a single platform.

"With consumers' heightened expectation for a highly personalized shopping experience, retailers are looking for new and innovative ways to deliver personalized and relevant content to attract and engage shoppers," said John Mesberg, Vice President, IBM B2B & Commerce Solutions. "Together, IBM and BloomReach are helping retailers meet these shopper expectations, increase site traffic and drive sales by engaging customers. Through an enhanced organic search process that automatically adapts to shopper preferences, customers can find the products they are looking for quickly and easily."

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About BloomReach
BloomReach's big data marketing applications drive new revenue by consuming web-wide, mobile and website data to interpret consumer demand and deliver more relevant user experiences on any marketing channel. BloomReach's two unique big data marketing applications– BloomReach Organic Search fororganic-search customer acquisition and BloomReach Mobile for cross-channel-optimized mobile experiences– are built on BloomReach's signature technology, the Web Relevance Engine (WRE). The BloomReach WRE analyzes consumer interactions across billions of pages, leverages the web's collective intelligence, and incorporates machine learning to predict demand and deliver relevant content such as enhanced landing pages, intuitive alternative navigation or social trends.

BloomReach is headquartered in Mountain View, Calif., and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. For more information, please visit www.bloomreach.com.

SOURCE BloomReach