MOUNTAIN VIEW, Calif., May 30, 2013 /PRNewswire/ -- BloomReach, creators of the first big-data marketing applications, today announced the acqui-hiring of the co-founders behind promotions management platform company ShopLogic. CEO Kevin Chan and CTO Dennis Maskevich will help BloomReach meet increasing demand for its big data marketing applications by joining the product and engineering teams to build, expand and upgrade its product offerings.
At ShopLogic, Chan and Maskevich built a successful business that provided e-commerce merchants with an intelligent way to manage and optimize promotional marketing using customer interaction and purchase data. Founded in 2011, the company has several mid-sized customers who have experienced a significant impact on their businesses. On average, ShopLogic customers have achieved an 11 percent increase in net revenue.
BloomReach, who recognized the talent and industry knowledge that the two co-founders offered, has experienced significant growth since officially launching in 2012 and serves 11 of the Internet Retailer top 100 online and 29 of the top 500, including Neiman Marcus and Williams-Sonoma. Chan and Maskevich decided that the best way to fully realize their vision for online commerce was to build upon BloomReach's technology as part of the BloomReach team.
"After closely following the progress of ShopLogic and the drive of both Kevin and Dennis, we knew that the best way to create great web experiences for consumers and more revenue for our clients by matching consumer intent with relevant content was to integrate ShopLogic's leadership," said Raj De Datta, CEO and co-founder of BloomReach. "They have a unique skillset that will help us better serve our customers by building more big data marketing applications for any online channel."
ShopLogic's platform will continue to operate for its customers independently of BloomReach, but no further sales or marketing will take place.
"Since the first time we imagined ShopLogic, our vision was to create technology and a company that delivers greater return for e-commerce marketers through better visibility and profitability," said Chan. "We are combining what we've learned with the incredible big data technology of BloomReach, one of the fastest-growing big data companies in Silicon Valley."
ShopLogic originally launched with seed funding from big data venture capital firm Data Collective and AngelPad, a mentorship program started by ex-Googler Thomas Korte. Before founding ShopLogic, both Chan and Maskevich worked at Adchemy, a prominent online advertising technology company.
BloomReach's big data marketing applications drive new revenue by consuming web-wide and website data to interpret consumer demand and deliver more relevant user experiences on any marketing channel. BloomReach's two unique big data marketing applications – BloomSearch for natural search customer acquisition and BloomLift to increase advertising ROI – are built on BloomReach's signature technology, the Web Relevance Engine (WRE). The BloomReach WRE analyzes consumer interactions across billions of pages, leverages the web's collective intelligence, and incorporates machine learning to predict demand and deliver relevant content such as enhanced landing pages, intuitive alternative navigation or social trends.
BloomReach is headquartered in Mountain View, Calif. and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. For more information, please visit www.bloomreach.com.