BLT Restaurant Group Launches Contest to Name Its New Burger Restaurants

Apr 05, 2010, 15:45 ET from BLT Restaurant Group

NEW YORK, April 5 /PRNewswire/ -- Starting today, BLT Restaurant Group begins its national online "Name Game" contest.  The acclaimed restaurant group is in search of a great name for the three new burger restaurants it plans to open later this year in New York City, Los Angeles and Washington, DC.  Contestants can enter online at, and one lucky winner will claim a $4,000 grand prize.

These new burger restaurants will be updated versions of the classic American burger joint, serving up a casual attitude, cool milkshakes and a variety of signature burgers on soft, no-frills buns.  Toppings, starters and sides will showcase traditional American favorites.  Beverages will include over 20 beers on tap, enticing cocktails and hand-scooped milkshakes made to order. The casual restaurants will feature exposed brick walls, naturally worn wooden floors and a dark pressed tin ceiling.  Rock 'n' roll music and flat-screen televisions with live sports will make these fun, energetic spots for lunch, dinner or a late-night bite.

All they need is a name.  From Monday, April 5, through Friday, April 30, contestants can enter their suggestions for the name of the new burger joints.  From the entries, the BLT Restaurant Group partners will select their top three choices, which will be posted on Wednesday, May 5 and opened up to the public for a final vote.  After five days of heated competition, the $4,000 cash prize winner will be announced online at on Monday, May 10.  The two runners-up will also be announced and each awarded $250 gift certificates to BLT Restaurants.

To play the Name Game and view contest rules, please visit  Contestants must be 13 years or older to enter.

BLT Restaurant Group currently operates 17 restaurants around the world with several projects slated for 2010.  


BLT Restaurant Group is owned by Jimmy Haber and Keith Treyball, and comprised of BLT Steak in New York City (2004), Washington DC (2006), San Juan, Puerto Rico (2006), White Plains, NY (2007), Los Angeles (2008), Scottsdale, AZ (2008), Atlanta (2009), Miami (2009), Hong Kong (2009) Charlotte (2009) and Waikiki (2009); BLT Burger in New York City (2006) Las Vegas (2008) and Hong Kong (2009); and BLT Fish and Fish Shack (2005), BLT Prime (2005) and BLT Market (2007) in New York City.  Upcoming projects include Casa Nonna, a family-style Italian restaurant in Washington DC, as well as other new concepts planned for Washington DC, Los Angeles and New York.

SOURCE BLT Restaurant Group