blu eCigs Debuts New blu PLUS+™ Rechargeable Kit at NACS Trade Show

CHARLOTTE, N.C., Oct. 6, 2014 /PRNewswire/ -- blu eCigs recently unveiled its new blu PLUS+™ Rechargeable Kit to its reward customers, offering an enhanced rechargeable kit that has been redesigned to better fulfill adult smokers' desire for more satisfaction through a consistent, enjoyable experience. After the overwhelming response, the brand will debut this product during the NACS Trade Show in Booth 1562 from October 7-10 2014, at the Las Vegas Convention Center in Las Vegas, Nevada.

Only one week into pre-order sales, blu eCigs quickly experienced a sellout of this product – an exciting response that only affirms the enhancements in the new blu PLUS+ Kit answers adult smokers' cry for a more satisfying product. In response to the sellout, blu eCigs is now gearing for a national retail launch later this Fall.

Advances in technology have brought a new tank system to the blu line, which brings vapor and increased lifespan to the blu PLUS+ Kit. The new blu Tanks™ provide consistent vapor production and enhanced flavor and draw, so each puff is the same from start to finish. Relative to the original cartridges, the tanks come pre-filled with more e-juice, which also eliminates any complicated refilling or spilling.   

While the battery inside the blu PLUS+ e-cigarette is larger, the product itself still has a sleek design, with matte-black casting and an enhanced glowing blue tip. The bigger battery lasts twice as long as before, and features rapid battery charging so users are never left waiting to use their e-cig. There are no buttons to push, dials to twist, or any other complicated procedures to get the tank ready.

"Here at blu, we are constantly chasing the cigarette experience and satisfaction adult smokers want from an e-cigarette, and the PLUS+ is certainly a step in the right direction," said Jason Healy, President of blu eCigs. "The benefits that we have just unleashed speak to what adult smokers have been searching for in both cigalikes and vapor-tank mods, combining technology with the simple enjoyment that blu eCigs electronic cigarettes have been known for."

The new blu PLUS+ will be available in retail stores across the nation by mid-November 2014. For more information, visit http://www.blucigs.com/plus or http://www.blucigs.com.

About blu eCigs Electronic Cigarettes

blu eCigs was born in 2009 with little more than a taste for freedom and a vision for excellence. Today this leading brand offers more than their premium electronic cigarettes– blu joins other smokers whose freedom has been taken with the passion to give back their independence. blu eCigs' products have been designed with the consumer in mind, and are perfect for daily use so you can enjoy the lifestyle you want to lead – without any limits. Available online and at retailers internationally, blu eCigs electronic cigarettes come in convenient disposables or rechargeable packs, with or without nicotine, in a variety of flavors. Based in Charlotte, NC, blu eCigs is a subsidiary of Lorillard, Inc. (NYSE: LO). To join our journey and experience the freedom that we call the blu life, visit www.blucigs.com.

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