blu eCigs Presents The Electric Lounge

CHARLOTTE, N.C., March 11, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced its title sponsorship of the Electric Lounge taking place from March 14 -16 during the SXSW Music Festival in Austin, Texas. Music lovers and media alike will be able to enjoy 3 days of live music for free, featuring a stellar mix of 30 of today's electronica and indie music acts including Shiny Toy Guns DJ featuring Carah Faye (@shinytoyguns), Body Language (@body_language), Flume (@flumemusic), Datsik (@datsik), and Keys N Krates (@keysnkrates).

(Photo:  http://photos.prnewswire.com/prnh/20130311/NY74276 )

blu eCigs revamped the venue located in the heart of Austin at 418 E. 6^th Street inside and out, bringing in diverse artists, leading sound providers and unsurpassed lighting for concertgoers. The Electric Lounge will also provide a unique experience for concert fans to enjoy device charging stations, lounge areas, a VIP bar and an interactive social media photo booth. blu eCigs will be onsite providing adult smokers with the opportunity to sample blu disposable products in their choice of Classic Tobacco or Magnificent Menthol flavors. 

blu eCigs has put together a full 3-day set list with afternoon and night sessions from artists with the following labels:

• Dim Mak Records
• Firepower Records
• Future Classic
• Bond Music Group
• Lavish Habits
• OM Records

"We're excited to be partnering with blu eCigs for the Electric Lounge. The city of Austin embraces the arts and is a great scene to be a part of, especially during SXSW," said Krystal Lee of Dim Mak. "Dim Mak has a natural connection with the spirit of the Electric Lounge, and we feel our performers will be the perfect complement to its unique vibe, helping the audience relax, plug in and power up with our music."

The blu eCigs Electric Lounge's media partners include:

• The BPM Network
• Fusicology
• This Song is Sick.com
• Digi10ve
• Creative Allies

"The BPM Network is really excited to be a part of the blu eCigs Electric Lounge's festivities during SXSW this year," said Steve Levy of the BPM Network. "We are big fans of all the labels and artists involved and can't wait to check out the various shows. And a big thanks to blu for helping make this happen."

The blu eCigs Electric Lounge is 21+ for entry. The full set list and RSVP form can be found by visiting http://creativeallies.com/more/electriclounge.

About blu eCigs Electronic Cigarettes

blu eCigs^® electronic cigarettes offer the look and feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  blu eCigs provides a realistic recreational alternative to smoking – creating a vapor "puff" that evaporates within seconds. The products have been featured in the presenter gift bags at the Grammy Awards, other celebrity events, and are used by a number of A-list actors, musicians, and athletes.  Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine and in a variety of flavors. blu eCigs provide innovative technology for an improved consumer experience that enhances the social aspect of e-cigarettes.  The company is based in Charlotte, NC, and blu eCigs' flavors are made in the USA.  For more, visit www.blucigs.com.

SOURCE blu eCigs