NEW YORK, July 27, 2016 /PRNewswire/ -- Blue Apron, the leading fresh ingredient and recipe delivery service in the U.S., is proud to announce a new partnership with Monterey Bay Aquarium Seafood Watch®, a non-profit organization that empowers consumers and businesses to make choices for healthy oceans, helping support diverse marine ecosystems for the future. As part of this partnership, Blue Apron has made a commitment to only source seafood rated "Best Choice," "Good Alternative" or otherwise recommended by Seafood Watch, one of the most respected guides to sustainable seafood.
Blue Apron is committed to finding the best ingredients and building a more sustainable food system. This includes working with fisheries to source seafood that considers the long-term well-being of the ocean. By sending customers only species that have "Best Choice" or "Good Alternative" ratings and including educational information about Seafood Watch on all of its packaging, Blue Apron is increasing demand for responsibly sourced seafood, educating consumers about the importance of protecting our natural resources, and teaching home chefs how to cook new varieties of fish and shellfish at home.
"It's our goal to make cooking seafood at home accessible to everyone," said Matt Wadiak, co-founder and Chief Operating Officer for Blue Apron. "Seafood Watch takes a holistic approach to the health of the world's oceans. Their mission to preserve and regenerate the ocean is uncompromising. We cannot think of a better partner to advance our collective mission to support a healthy ocean and help consumers make better seafood choices."
"Blue Apron is constantly working to improve the sustainability of the seafood supply chain, which is key to making real change on the water," said Ryan Bigelow, Program Engagement Manager at Seafood Watch. "Through their scale, Blue Apron has the unique opportunity to help us educate millions of consumers across the country and strengthen our environmental impact."
For more information on Blue Apron's partnership with Seafood Watch, visit: https://www.blueapron.com/pages/mission.
About Blue Apron
Blue Apron makes incredible home cooking accessible by delivering original recipes and fresh ingredients to customers nationwide. Launched in 2012, Blue Apron is the leading fresh ingredient and recipe delivery service in the United States and delivers eight million meals a month to its loyal following of home chefs. By reinventing the grocery supply chain from the farm to the dinner table, Blue Apron is able to source top-quality, seasonal ingredients, that are fresher and more affordable than customers can get on their own at their local supermarket. Chefs around the world wear blue aprons when learning to cook, and the blue apron has become a symbol of lifelong learning in cooking. Blue Apron encourages this lifelong learning by introducing members to new ingredients, flavors and cooking techniques with every recipe it creates. Blue Apron was recently named one of Inc. Magazine's "10 Most Innovative Startups of 2014" and one of Mashable's "10 Startups to Watch in 2015". For more information, visit: http://www.blueapron.com.
About Seafood Watch
The mission of the nonprofit Monterey Bay Aquarium is to inspire conservation of the ocean. The Monterey Bay Aquarium Seafood Watch® program empowers consumers and businesses to choose seafood that's fished or farmed using responsible methods that protect sea life and habitats, now and for future generations. Seafood Watch's widely recognized and respected science-based recommendations, indicating which seafood items are "Best Choices" or "Good Alternatives," and which ones to "Avoid," are available in its app and at seafoodwatch.org.
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SOURCE Blue Apron