Blue Buffalo Launches BLUE Shelter Stars Online Community

WILTON, Conn., Feb. 19, 2015 /PRNewswire/ -- Blue Buffalo, the nation's leading natural pet food company, today has launched BLUE Shelter Stars, a website celebrating pet adoption and the great work of America's animal shelters.

With so many homeless pets across the country, pet parents are making all the difference in the lives of animals that deserve a second chance. The website gives pet parents the opportunity to share the love of their adopted dogs and cats, uploading photos, videos and stories about their own 'Shelter Stars.'

In addition to community-generated content, the website will serve as an information hub about animal shelters and rescues, pet adoption and more.

"Over the years, we've helped place over 2.5 million pets in forever homes through our animal welfare initiatives," said David Petrie, Vice President, Blue Buffalo Co. "We look forward to continuing our work with animal shelters and celebrate pet parents who choose to adopt."

The website launches in anticipation of the Blue Buffalo-sponsored NBC TV special, Best in Shelter hosted by animal welfare advocate and former NBC correspondent, Jill Rappaport. The show highlights pet adoption centers from around the country and includes appearances from celebrity animal lovers Betty White, Lindsey Vonn and others. One dog from each shelter will be named "Best in Shelter" and win a year's supply of a food-filled care package from Blue Buffalo.

Best in Shelter with Jill Rappaport will air locally on NBC Owned Television Stations and NECN.  Pet parents and animal lovers will be able to watch the entire Best in Shelter with Jill Rappaport TV special on BLUEShelterStars.com after it airs.

To learn more about Blue Buffalo's animal welfare and pet adoption initiatives, join the conversation on Facebook, Twitter and Instagram.

About Blue Buffalo

Blue Buffalo, located in Wilton, CT, is the nation's leading natural pet food company, and provides natural dog food, natural cat food and treats under its BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics and BLUE Freedom lines. Paying tribute to its founding mission, the company, through the Blue Buffalo Foundation for Cancer Research, is also a leading sponsor of pet cancer awareness and of critical studies of pet cancer, health, treatment and nutrition at top veterinary medical schools across the United States. For more information about Blue Buffalo, visit the company's website at www.BlueBuffalo.com.

About NBC Owned Television Stations

NBC Owned Television Stations, part of the NBCUniversal Owned Television Stations division of NBCUniversal, includes 11 local broadcast television stations and a regional cable news channel serving the largest markets in the nation, including New York, Los Angeles, Chicago, Philadelphia, Dallas-Fort Worth, San Francisco Bay Area, Boston, Washington, D.C., Miami-Fort Lauderdale, San Diego and Connecticut as well as Puerto Rico. The stations produce and broadcast more than 17,000 hours of local news and information programming and enterprise journalism each year that is important and relevant to the communities they serve, across multiple online, social media and digital out-of-home platforms. The division also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America's most beloved and iconic television shows and hit movies, as well as the lifestyle production company, LX.TV, and the in-house marketing and promotions company, NBCUniversal Skycastle.

Contact:
Kate Northway
212-601-8241
[email protected]

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SOURCE Blue Buffalo

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