Blue Chair Bay Rum Launches Perfect for Summer Banana Rum

NASHVILLE, Tenn., June 12, 2014 /PRNewswire/ -- Blue Chair Bay Rum today announced the newest addition to its wildly popular portfolio of rums, right on time for summer.  New Blue Chair Bay Banana Rum, available nationwide this week, transports you to that special sand-in-the-toes, ocean-cooled place, with a body that melds creamy banana smoothness with hints of warm baking spices, and a caramelized banana finish with notes of classic white rum.

The newest Blue Chair Bay Rum flavor joins the brand's original White, Coconut and Coconut Spiced varieties, created and wholly owned by multiplatinum singer-songwriter Kenny Chesney.  Like all Blue Chair Bay rums, Banana is 100% beach made and mellowed in casks at one of the oldest, most storied distilleries in the Caribbean, literally 100 yards from the beach.

"Our three original flavors set an incredibly high bar, so we took our time with our latest addition.  Just like life at the beach, some of the greatest things just can't be rushed," said Mark Montgomery, CEO of Fishbowl Spirits, parent company of Blue Chair Bay Rum.  "Like our first three flavors, Banana Rum embodies the anytime, anywhere spirit of the islands with each sip."

Blue Chair Bay recently added yet another award to its growing list of industry accolades. Its White Rum was awarded one of the industry's highest honors: a four-star, Highly Recommended rating by leading spirits arbiter F. Paul Pacult.

Ready to peel back new Blue Chair Bay Banana Rum and welcome back summer?  Download the brand's rum locator to find a retail outlet closest to you, or join Blue Chair Bay Rum on its travels to over 25 US cities through the end of August for sampling and laid-back fun.  Details can be found on the Blue Chair Bay Rum Facebook page. 

To learn more about Blue Chair Bay Rum and browse a full list of beach-anytime cocktail recipes, please visit www.bluechairbayrum.com, www.facebook.com/bluechairbayrum and www.twitter.com/bluechairbayrum.

About Blue Chair Bay Rum

Blue Chair Bay Rum, the fastest growing new company launch in the history of wine and spirits, is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multiplatinum singer-songwriter's Kenny Chesney's love of the island lifestyle. Each of Blue Chair Bay Rum's four varieties, White, Coconut, Coconut Spiced and Banana, is 100% beach-made and mellowed in casks at one of the oldest, most respected distilleries in the Caribbean. Blue Chair Bay Rum is available in 750ml and 1.75L bottles, imported from Barbados and bottled by Fishbowl Spirits, Rochester, NY. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut, Coconut Spiced and Banana Rum, 26.5% ABV. Please enjoy Blue Chair Bay Rum responsibly.

SOURCE Blue Chair Bay Rum