Blue Nile Appoints Alexandra Wheeler as Chief Marketing Officer

SEATTLE, Dec. 3, 2018 /PRNewswire/ -- Blue Nile, Inc., the largest online retailer of graded diamonds and fine jewelry, continues its commitment to deliver an exceptional customer experience with the appointment of Alexandra Wheeler as Chief Marketing Officer. Wheeler, a veteran marketing executive, will lead the company's brand marketing and customer experience teams. 

"Alex is a transformational leader with a proven track record in driving results for some of the world's most notable brands. She will be a tremendous asset to Blue Nile's continued growth and commitment to our customers," said Jason Goldberger, Chief Executive Officer of Blue Nile. "Alex will focus on creating an integrated and meaningful brand experience for a digital audience while leveraging our industry expertise to serve them."

As a digital pioneer, Wheeler has spent the last 20 years building world-class teams that deliver award-winning digital work at scale. Most recently, she ended her successful tenure with Starbucks as Vice President of Global Digital Marketing & Starbucks Rewards Marketing. As part of her role, Wheeler was responsible for developing and executing the integrated marketing strategy for the Starbucks Rewards loyalty program, Mobile Order & Pay, and personalized marketing communications.

"From my first conversation with Blue Nile, it was clear that this is a company with a relentless focus on the customer—offering the highest quality diamonds and jewelry at the very best price," said Alex Wheeler, Chief Marketing Officer of Blue Nile. "I believe Blue Nile has the opportunity to build upon its heritage of disrupting the category to create an exceptional customer experience and meaningful relationships with our customers."

Wheeler received a Bachelor's Degree in Speech Communication at the University of Washington, and as a Seattleite, she is passionate about leading and driving growth for a hometown company. Outside the office, she is a devout yogi and mother of two.

To check out the latest Blue Nile news and shop the collection, please visit www.bluenile.com, or head over to @bluenilediamond on social media.

About Blue Nile, Inc.

Blue Nile, Inc. is the largest online retailer of graded diamonds and fine jewelry. The company offers a superior experience for purchasing engagement rings, wedding rings, and fine jewelry by providing expert guidance, in-depth educational materials, and unique online tools that place consumers in control of the jewelry shopping process. Blue Nile has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com and in its physical Webrooms in Salem, New Hampshire, Long Island, New York, White Plains, New York, Portland, Oregon, Fairfax County, Virginia and Bellevue, Washington.

SOURCE Blue Nile, Inc.

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