Bluefly Debuts a Fresh Look, Introducing New Logo, Branding and Platform

Bluefly's new look, developed in partnership with Gates Creative, is relatable, accessible, and friendly to visitors. Refreshed and simplified, the new branding and logo, which is accented with punctuation – a period – reinforces the site's overall promise that Bluefly is "the destination where you find everything that you seek. Period." Additionally, Bluefly's new "Find what you seek" tagline now encompasses all of the site's recent category additions, including men's and children's apparel and accessories, home furnishings and décor and beauty items, as well as emphasizing its new marketplace model which offers thousands of new products to customers.

"We've seen tremendous growth in the past year, with hundreds of new brands and thousands of new customers shopping each month, which is why we are delivering more ways for our customers to experience Bluefly," says Carly Rosenberg, President at Bluefly. "The new logo design was particularly strategic; it uses the most straightforward punctuation mark, the period, to show that Bluefly is making a statement we confidently stand by. We live for the rush of shopping and I'm certain that our beautiful, new environment will captivate our customers as they discover fresh finds."

Much of Bluefly's recent growth is attributed to its successful transition to a marketplace model, growing from 0% to 40% of all Bluefly orders in the past two years. While the site currently sells from inventory stocked in its warehouse as well as direct from its marketplace partners, 90% of the items featured on the site are marketplace with over 100,000 SKUS available. For customers, the experience between marketplace and owned inventory is seamless, however this new model allows Bluefly to expand its offerings by bringing a selection of high-end niche brands as well as up-and-coming brands to its customers, allowing them to shop "high-low", for items at full price and at value. Bluefly is the first fashion retailer to launch a marketplace.

Bluefly is also offering an enhanced shopping experience through its new ecommerce platform, Mozu. This progressive ecommerce platform allows Bluefly to manage their catalog and site content so customers can see new products, product updates, and promotions instantly on the app, mobile site, and desktop site. Bluefly customers can now easily shop on any device due to optimization for mobile and overall enhanced content.

"We have always been a leader in retail technology and these updates enable us to offer a holistic shopping experience between desktop platforms, the mobile web and mobile apps that is worthy of our sophisticated, discerning customers," says Rosenberg.

About Bluefly:
Bluefly is the largest online fashion destination and marketplace offering access to over 2,500 brands. Founded in 1998, we were the first to break the barriers to high style – and today we still lead the way with fashion that doesn't feel exclusive in price point or attitude. From trendsetters like Prada, Gucci and Vince to vintage Chanel, find what you seek at Bluefly.

For more information, visit www.bluefly.com. 

Logo - http://photos.prnewswire.com/prnh/20160318/345848LOGO
Photo - http://photos.prnewswire.com/prnh/20160318/345849  
Photo - http://photos.prnewswire.com/prnh/20160318/345846  
Photo - http://photos.prnewswire.com/prnh/20160318/345847  

SOURCE Bluefly

Related Links

http://www.bluefly.com