Bluehost Appoints New CMO and CFO to Accelerate AI-Powered SaaS Platform for SMBs

Executives bring SaaS, AI, WordPress, and large-scale eCommerce expertise, plus IPO-tested finance leadership, to drive disciplined growth and platform expansion.

JACKSONVILLE, Fla., Sept. 18, 2025 /PRNewswire/ -- Today, Bluehost, a global leader in hosting with deep expertise in Web and Commerce hosting, announces the newest members of its executive team, Salim Ali as the Chief Marketing Officer (CMO) and Wesley Pua as the Chief Financial Officer (CFO), effective immediately. Following the appointment of CEO Sachin Puri earlier this year, these executive hires further underscore Bluehost's commitment to accelerating digital success for SMBs in the new AI-powered world through the evolution of its web solution offerings and go-to-market strategy.

"Bluehost is entering an exciting new chapter as we evolve to become the AI-powered SaaS platform of choice for SMBs," said Sachin Puri, CEO of Bluehost. "I'm thrilled to welcome two powerhouse leaders to our team. Salim and Wesley bring the perfect blend of expertise, energy, and customer focus to elevate our go-to-market strategy, strengthen our financial discipline, and accelerate our mission to empower SMBs with an affordable, enterprise-grade, frictionless SaaS platform that delivers real business results."

Salim Ali is a marketing executive with 25 years of experience scaling fast-growth, technology-forward brands. He brings deep expertise in AI, SaaS, and building full-funnel customer journeys. His recent experiences as CMO at Gupshup AI, and CMO of WordPress VIP align well with our business strategy and future growth. Salim's leadership experience showcases his ability to grow businesses at large scale, and within the WordPress ecosystem. In his new role at Bluehost, Salim will oversee our global marketing strategy to drive growth, expansion and brand evolution.

"Bluehost is an iconic brand powering millions of SMBs. I'm excited to lead the brand's next evolution, expand our AI-powered offerings, and drive customer growth at scale," said Salim Ali, Chief Marketing Officer at Bluehost. "Together, we'll shape the future of SMB digital success and make Bluehost the platform of choice for SMBs worldwide."

Wesley Pua is a seasoned finance leader with more than 20 years of experience in high-scale eCommerce, consumer marketplaces, and SaaS organizations. Most recently at Fabric and Udemy, where he played a key role in taking Udemy public, Wesley brings a full-stack CFO skill set, combining strategic finance, operational rigor, customer focus, and investor engagement. At Bluehost, he will strengthen financial discipline while enabling strategic and operational growth to support the SMB community.

"Bluehost is at a pivotal moment, expanding its reach and redefining what SMBs can expect from a modern SaaS platform," said Wesley Pua, Chief Financial Officer at Bluehost. "I look forward to building on the company's strong foundation with disciplined growth, operational rigor, and strategic investment to deliver exceptional value for our vibrant community of customers, employees, and investors."

Under CEO Sachin Puri's leadership, Bluehost is accelerating its transformation into a modern, AI-powered SaaS platform for SMBs, commerce-ready, content-rich, and scalable by design. With this expanded leadership team, the company will continue advancing its capabilities across content, commerce, and discovery, delivering seamless, secure, and high-performance digital experiences. Bluehost's mission remains the same: to help customers build faster, sell smarter, and grow with confidence.

About Bluehost
Bluehost is a premier web hosting solutions provider specializing in WordPress. Since its founding in 2003, Bluehost has been trusted by over 5 million WordPress users because it makes building, growing, and managing successful WordPress websites easy. Bluehost delivers a suite of WordPress solutions designed with the perfect mix of guidance, tools, and expertise to build a professional, one-of-a-kind website. For more information on Bluehost, visit Bluehost.com. 

About Newfold Digital
Newfold Digital is a leading web and commerce technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, Crazy Domains, HostGator, Network Solutions, Register.com, Web.com, Yoast, YITH, and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. Learn more about Newfold Digital at Newfold.com. 

Media Contact:
Paola Lorenzo
[email protected]

SOURCE Bluehost