BlueKai and Big Blue Team Up Within IBM's Digital Data Exchange (DDX)

Venerable Technology Company Integrates with BlueKai's Data Management Platform for Cross-Channel Data Intelligence

Apr 30, 2013, 12:00 ET from BlueKai

CUPERTINO, Calif., April 30, 2013 /PRNewswire/ -- BlueKai, the only end-to-end SaaS solution for data management, analysis and activation, today announced a partnership with IBM, in which BlueKai will integrate with IBM Digital Data Exchange (DDX), part of the company's Digital Analytics suite.  Effective immediately, the partnership connects customers using IBM's tag management solution with BlueKai's DMP data intelligence across offline, online and mobile channels. IBM DDX is a tag management solution that simplifies the management of IBM and third-party page tags, enabling clients to deploy and maintain website pages with minimal support from IT.

As data-driven marketing transforms the way brands reach and connect with audiences, IBM's partnership with BlueKai marks a watershed moment in the industry as it underscores how traditional marketing-related technology vendors are turning to innovative upstarts to help drive better engagement and ROI in a highly digital and fragmented media landscape.

"Big data is changing the game for marketers as big companies are spending real dollars on data-driven marketing technologies," said Omar Tawakol, CEO of BlueKai.  "Our partnership with IBM reflects the growing realities of today's demanding marketplace and through our DMP, IBM will be better positioned to meet the needs of their enterprise clients who look to drive more from their marketing technology."

IBM Digital Analytics customers will now be able to tap into a wealth of first and third party data by seamlessly placing BlueKai tags through a single interface. As a result, joint customers will drive better return from their digital marketing services and offerings including visitor experience management, retargeting and search marketing.  The partnership will also enable IBM's Digital Analytics customers to leverage BlueKai's DMP and Data Activation System to reach and connect with audiences cross-channel. including mobile devices.

Other key partnership benefits include:

  • Single solution to manage the deployment of BlueKai tags
  • Accelerate BlueKai tag deployment - without IT involvement
  • Decrease likelihood of tagging errors
  • Improve site performance and data accuracy

Today's announcement builds on an existing relationship as IBM is a member of BlueKai's Partner Program which consists of a strong network of dedicated partners who create BlueKai-powered media offerings including branded data, apps, data management platform and privacy services.

About BlueKai

BlueKai is the world's first and only complete enterprise data activation solution for intelligent marketing.  BlueKai offers its customers a system for managing and activating all their 1st, 2nd and 3rd party data in all marketing and customer engagements.  BlueKai represents the only end-to-end SaaS solution for marketers and publishers looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data.  BlueKai leads the data-driven marketing space with the industry's first, and most advanced, Data Management Platform as well as the industry's first, and most well-connected, Data Exchange.  BlueKai currently works with thousands of companies and is currently trusted by almost half the Fortune 30 brands to activate their data.  In 2013 BlueKai was named to Forbes "50 Most Promising US Companies" list as well as Fast Company's "10 Most Innovative Global Companies in Big Data".

About IBM

IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate.  IBM is dedicated to helping customers, business partners, and developers across a wide range of industries leverage the power of the internet for e-business.  More information about IBM is available at

IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.