News from bluekai A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

Latest

Apr 23, 2014, 09:00 ET BlueKai Partners With Tapad To Help Brands Unify Data Across Screens

BlueKai, the industry's leading SaaS solution for data management, analysis and activation in marketing, today announced a partnership with Tapad,...

Apr 21, 2014, 09:00 ET BlueKai and LiveRamp Partner To Provide Brands With Offline Data

BlueKai, the leading SaaS solution for data management, analysis and activation, along with LiveRamp, the leading data onboarder enabling brands to...

Apr 17, 2014, 09:00 ET BlueKai and Optimizely Team Up To Create Customized Experiences

BlueKai, the leading SaaS solution for data management, analysis and activation in marketing, and Optimizely, the leading global optimization...

Apr 15, 2014, 09:00 ET BlueKai to Partner with MoPub to Help iOS and Android App Developers Drive Audience Targeting and Increase Ad Revenue from Mobile Audiences

BlueKai, the industry's leading data management and activation system and MoPub, a leading ad server for smartphone publishers, today announced a...

Apr 08, 2014, 09:00 ET BlueKai Speeds Up Data Onboard & Transfer Process With Continuous Fast Ramp

BlueKai, the industry's leading solution for solving challenges around Big Data for Marketing, today announced the launch of Continuous Fast Ramp,...

Jan 22, 2014, 09:00 ET BlueKai Helps POPSUGAR Get Smarter About Targeting Audiences Across its Digital and Mobile Platforms

BlueKai, the only independent SaaS solution for data management, analysis and activation in marketing, is to be the exclusive data management...

Dec 09, 2013, 05:00 ET WhoToo Releases B2B Audience Targeting Solution on the BlueKai Platform

WhoToo, Inc. a data-as-a-service (DaaS) and digital marketing platform provider today announced the release of the D&B Online Targeting Solution for...

Dec 05, 2013, 02:16 ET BlueKai Helps Brands Get Smarter About Targeting Audiences on Twitter

BlueKai, the only independent SaaS solution for data management, analysis and activation in marketing, today announced a partnership with Twitter in...

Jul 31, 2013, 09:00 ET New Study Shows Inflection Point for Brands Using Data Driven Marketing Efforts For More Than Display Targeting

BlueKai, the leading Data Activation System for both marketers and publishers, today released its second Data Impact Report which revealed that...

Jul 02, 2013, 09:00 ET BlueKai Platform Enables Brands to Break the Silos Between Offline and Online Interactions, Enabling Consistent Activation Across Disparate Channels

BlueKai, the leading Data Activation System for both marketers and publishers, today announced that the company's data management platform (DMP) is...

May 16, 2013, 09:00 ET BlueKai Offers New Methodology For Ensuring Data Accuracy

BlueKai, the only end-to-end SaaS solution for data management, analysis and activation, today announced a new methodology designed to provide brands ...

Apr 30, 2013, 12:00 ET BlueKai and Big Blue Team Up Within IBM's Digital Data Exchange (DDX)

BlueKai, the only end-to-end SaaS solution for data management, analysis and activation, today announced a partnership with IBM, in which BlueKai...

Apr 11, 2013, 09:00 ET Play Ball! BlueKai Adds MLBAM to DMP Lineup

Just in time for the opening of the 2013 baseball season, BlueKai, the only end-to-end SaaS solution for data management, analysis and activation,...

Mar 27, 2013, 01:18 ET BlueKai Partner Program Expands Into New Channels; Reflective of Marketers' Need for Cross-Channel Data Intelligence and Activation

BlueKai, the world's first complete enterprise data activation system for intelligent marketing, today announced that its Partner Program has grown...

Feb 26, 2013, 12:25 ET BlueKai Names Abe Taha Vice President of Data Science and Engineering

BlueKai, the world's first complete enterprise data activation system for intelligent marketing, today announced that Abe Taha has been named Vice...

Dec 04, 2012, 06:00 ET New DMP Study: More than Half of Brands Adopt Data Management Platforms to Inform Cross-Platform Marketing Within The Next 12 Months

A new report released today from Radar Research and BlueKai revealed brands are quickly making the data management platform (DMP) a technology anchor ...

Sep 25, 2012, 09:00 ET BlueKai Activates Data Intelligence to Mobile Marketing

BlueKai, a Silicon Valley company at the forefront in helping marketers and publishers become more intelligent about their audiences, is dialing up...

Aug 08, 2012, 09:05 ET Korrelate Shows BlueKai Data Predicts Offline Purchases

BlueKai and Korrelate today announced an alignment of BlueKai segments to offline purchases by combining their respective technologies while...

Jul 30, 2012, 09:10 ET BlueKai Announces Partnership With Datacratic to Bring to Market a Unique Look-a-Like Modeling Solution

BlueKai, the world's only complete enterprise platform to help brands fully organize, process and utilize all their collective streams of data...

Jul 18, 2012, 09:00 ET BlueKai Announces Launch Of First Complete Data Activation System For Data-Driven Marketing

BlueKai, the world's only complete platform for data management, acquisition and insights, today announced the launch of its single Data Activation...

Jun 26, 2012, 09:00 ET BlueKai Names Cory Treffiletti To Executive Team For Marketing

BlueKai, the world's leading data activation system, today announced that Cory Treffiletti, a leader in the digital media landscape since 1994, has...

May 08, 2012, 09:00 ET BlueKai Launches New Partner Program to Help Marketers Navigate the Growing Ecosystem of Data Solutions

BlueKai, the world's most connected customer data cloud for data management, analysis and activation, today announced the launch of a new partner...

Apr 26, 2012, 09:00 ET V12 Group Selects BlueKai as Exclusive Data Management Platform (DMP) Provider

V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world's most complete platform for data...

Apr 10, 2012, 09:00 ET BlueKai and Datalogix Partner to Expand Purchase-Based Modeled Audiences for Brand Advertisers

Brand marketers have a new modeling resource as the result of an expanded partnership announced today between BlueKai and Datalogix. BlueKai provides ...

Aug 30, 2011, 09:00 ET BlueKai Launches Hub for Analyzing All Audience and Media Performance Data in DMP

BlueKai, the world's only complete platform for data management, analysis and acquisition, today announced the launch of TrackSimple RAD 360™...