BlueKai Appoints Two New C-Level Executives

TrackSimple Founder and Amazon.com Veteran Jon Ingalls Appointed CMO; Former Yahoo! Executive Sam Wolff Joins as CFO

Aug 02, 2011, 09:00 ET from BlueKai

CUPERTINO, Calif., Aug. 2, 2011 /PRNewswire/ -- BlueKai, the world's only complete platform for data management, analysis and acquisition today announced the appointment of Jon Ingalls as the company's first Chief Marketing Officer and Sam Wolff as the company's first Chief Financial Officer.  

Ingalls and Wolff assume their roles during a time of significant revenue growth stemming from the widespread adoption of audience targeting and analytics by both brand advertisers and advertising agencies. Ingalls will drive marketing strategy for BlueKai's data and platform offerings, and Wolff will oversee the company's financial operations. Both executives will report to CEO Omar Tawakol. Ingalls will work from BlueKai's Bellevue, WA offices, and Wolff in the company's Cupertino, CA headquarters.

"BlueKai is the market leader in providing marketers and agencies with innovative solutions," said Omar Tawakol, CEO of BlueKai.  "Jon and Sam will play crucial roles in accelerating our growth and building our company to operate at scale. I look forward to working with them both in creating new value for our partners and customers."

Ingalls joined BlueKai following the acquisition of his Seattle-based TrackSimple in January 2011. Founded with a mission to "measure everything," TrackSimple developed reporting, analysis and prediction tools that are now part of the BlueKai product suite.  Prior to founding TrackSimple, Ingalls held a number of senior roles at Amazon.com and helped drive the expansion of Amazon.com's data network, which today continues to collect, process, and manage millions of performance events every minute driving Amazon's business.

"As audience targeting becomes more prevalent, the need for simplicity in how products and solutions are integrated has never been greater," said Ingalls.  "Helping the marketplace better understand how products like data management platforms drive a successful marketing organization will be a key focus of mine.  We're selling a solution that helps CMOs achieve ROI through audience intelligence and I want to do the same in this new role –using marketing programs driven by data."

Prior to joining BlueKai, Wolff was Vice President of Finance at Yahoo!, where he previously served in key roles in accounting, investor relations and financial planning and analysis. Prior to joining Yahoo! in 2004, Wolff held financial management positions at Vail Resorts and Squaw Valley USA.  He began his career at PricewaterhouseCoopers in both the assurance and financial restructuring practices.  

"As a pioneer in the audience targeting marketplace, BlueKai is transforming the way Madison Avenue thinks about data management," said Wolff.  "I'm thrilled to join the industry leader, and I look forward to helping accelerate BlueKai's momentum as the business continues to scale."

Videos of Ingalls and Wolff sharing their thoughts on their new positions can be found on the company's blog at http://blogs.bluekai.com/.

For more information on BlueKai, please visit www.bluekai.com.

About BlueKai

BlueKai (www.bluekai.com) provides leading solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars. The BlueKai Exchange™ is the world's largest marketplace for anonymous 3rd party audience data, with exclusive access to BlueKai Intent™ and branded data in reaching more than 200M unique users across the entire marketing funnel. As an industry leader in consumer transparency and control, BlueKai has created book-end solutions including a registry for consumers to see what marketers know about them, edit their online preferences and gain rewards through charitable donations.  The privately-held company is based in Cupertino, Calif. and is a recipient of the 2011 OnMedia B2B Company of the Year Award.

SOURCE BlueKai



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