BlueKai Finds Efficiency in Big Data Activation with Opscode

Pioneer in Data-Driven Marketing Intelligence Deploys Opscode Hosted Chef™ to Automate Hybrid Infrastructure, Accelerating Development Velocity and Improving Infrastructure Control

Aug 05, 2013, 09:00 ET from Opscode

SEATTLE, Aug. 5, 2013 /PRNewswire/ -- Opscode®, the foundation for the coded business, today announced that BlueKai, the world's first and only complete enterprise data activation solution for intelligent marketing, is automating configuration management for both physical and Amazon Web Services (AWS) cloud resources, including multiple, large-scale Hadoop clusters, with Opscode Hosted Chef™. Using Hosted Chef, BlueKai's Infrastructure team has automated the testing and deployment of resource configuration code, improving collaboration between developers and systems engineers, reducing development cycle times and operational risk within an agile application development pipeline.

BlueKai offers the only end-to-end SaaS solution for marketers and publishers looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data. The company uses multiple physical data centers combined with AWS resources to power the Hadoop clusters that support over 5 trillion data points monthly.  To accelerate application development cycles and ensure universal use of security controls by development teams, BlueKai's Infrastructure group built an automated configuration management and application deployment tool chain combining the Hosted Chef platform with open source development tools from GitHub, Vagrant, and Jenkins.

"We wanted to help Devs get what they needed when they needed it, but there are security controls that have to be maintained for everyone's benefit," said Chris Gianelloni, Senior System Engineer, BlueKai. "Using Hosted Chef as part of our application development pipeline we've automated most configuration management, including a couple big Hadoop clusters, and all code testing, speeding up development and improving systems control." 

BlueKai worked with Opscode Consulting to establish a coded blueprint for their infrastructure in which Hosted Chef recipes and cookbooks of configuration code are tested in Vagrant-based development environments to ensure full alignment with production environments. The tested code is stored in GitHub for easy access by developers, who deploy the code via Jenkins to power an agile, efficient application development pipeline for multiple components of BlueKai's SaaS platform.

"BlueKai is transforming how organizations learn about, and market to, audiences with an innovative approach to big data collection and analysis," said Adam Jacob, Chief Customer Officer, Opscode. "By using Chef code to empower development and operations teams to work faster, smarter, and more collaboratively, they represent the best of what DevOps-minded organizations can achieve."

For detailed information on BlueKai's story, please read the full user profile on Opscode's blog.

About Opscode

Opscode is the provider of Chef, the automation platform for the coded business. Opscode Chef provides the speed, flexibility, and efficiency to compete in the digital economy. By modeling IT infrastructure and application delivery as code, Chef empowers businesses of all sizes to easily scale to meet demand, eliminate down time, manage complexity, and accelerate time to market.

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SOURCE Opscode