CUPERTINO, Calif., Jan. 22, 2014 /PRNewswire/ -- BlueKai, the only independent SaaS solution for data management, analysis and activation in marketing, is to be the exclusive data management platform (DMP) provider for POPSUGAR, a global digital media and commerce company with 22MM unique visitors. As a progressive publisher, POPSUGAR will leverage BlueKai's DMP to better understand the profile of visitors to its online and mobile properties and generate more compelling advertising packages to brands across POPSUGAR.com and ShopStyle.com.
BlueKai's DMP helps companies develop more audience-driven campaigns and enhanced ad inventory across digital and mobile platforms to increase sales revenue. This announcement underscores a growing industry trend where publishers are maximizing its use of data intelligence as a competitive differentiator for audience targeting, inventory expansion, marketing and site optimization initiatives. For POPSUGAR, BlueKai's DMP will be used to inform and drive results from its advertising efforts, such as the "We Search, We Find, We ShopStyle" ad campaign spanning broadcast, print, digital and outdoor channels.
"Data is really changing the way many publishers think about their ad business AND their own marketing efforts," said Grant Ries, Chief Revenue Officer, BlueKai. "Innovative publishers like POPSUGAR are investing in a central audience data strategy that spans two critical areas for driving business revenue: one is to create more compelling and targeted ad offerings across desktop, mobile and video and secondly to use the same intelligence to inform and drive increased readership from their own digital spend."
With an audience of highly influential women, POPSUGAR will also be better able to offer more enhanced ad offerings, particularly to retailers who are looking to reach shoppers who are actively engaged with specific brands and products through BlueKai's DMP. Other benefits include retargeting, audience analytics and audience extension.
"In addition to providing stronger and more compelling solutions for our advertisers and audience, POPSUGAR is investing heavily this year on paid media and we are looking at a central audience intelligence strategy to maximize the impact across all efforts," Alex McNealy, Vice President, Advertising Operations, POPSUGAR. "We are excited to leverage BlueKai's industry-leading data management platform as our technology anchor for turning data into meaningful programs and marketing action."
BlueKai is the world's first and only complete enterprise data activation solution for intelligent marketing. BlueKai offers its customers a system for managing and activating all their 1st, 2nd and 3rd party data in all marketing and customer engagements. BlueKai represents the only end-to-end SaaS solution for marketers and publishers looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data. BlueKai leads the data-driven marketing space with the industry's first, and most advanced, Data Management Platform as well as the industry's first, and most well connected, Data Exchange. BlueKai currently works with thousands of companies and is currently trusted by almost half the Fortune 30 brands to activate their data. In 2013 BlueKai was named to Forbes' "50 Most Promising US Companies" list as well as Fast Company's "10 Most Innovative Global Companies in Big Data".