BlueKai Launches Hub for Analyzing All Audience and Media Performance Data in DMP

CUPERTINO, Calif., Aug. 30, 2011 /PRNewswire/ -- BlueKai, the world's only complete platform for data management, analysis and acquisition, today announced the launch of TrackSimple RAD 360™ Analytics, a centralized hub for analyzing all audience and performance data in order to help marketers better plan, model, target, optimize and buy media with confidence and ease. TrackSimple RAD 360™ Analytics, offered as part of BlueKai's data management platform (DMP) marks the company's continued focus on measurement as transactional analytics becomes the next big trend in data management solutions.

"At BlueKai, we've known from the beginning that marketers and agencies need a simpler data-driven solution to drive ROI," said Jon Ingalls, CMO of BlueKai. "The BlueKai DMP is a critical piece of this platform.  Next, it's bringing a layer of sophisticated analytics to the data to find out what it's telling you.  Finally, we created TrackSimple RAD 360™ Analytics with the user in mind.  Great analytics is one thing but being able to transact an insight is the key here – put new insights in motion."

In order for today's sophisticated marketer and CMO to gain ROI on their media efforts, they need to recognize that there are various forms of data that intersect between media and audience analytics making it difficult to piece together disconnected bits of information. Through TrackSimple RAD 360™ Analytics, marketers and agencies can now address many of their pain points like the inability to truly understand the value of differentiated data assets due to a lack of an effective transactional platform in the marketplace while helping them become more efficient in targeting the profile of their audiences and reaching them at scale

"For Omnicom Media Group, BlueKai's Tracksimple RAD 360 provides the ability to quickly harmonize and dynamically re-categorize audience and performance data," said Scott Hagedorn, CEO of Annalect at Omnicom Media Group.  "We've cut considerable time out of data prepping in order to focus on higher order analysis.  Such as using the product to intersect audiences and how they performed against various media channels brings clarity and accountability to media strategies. With a comprehensive analytics solution, we don't spray and pray, we sense and respond."

TrackSimple RAD 360™ Analytics provides:

• Audience learning & discovery – Modeling of target audiences and profiling of current visitors against look-alike, act-alike, in-market, etc. attributes
• Performance-based planning – Optimization of audience and media mix based on known first party performers who drive the most valuable parts of the funnel
• Transactable analytics - Live and transactional audience analytics providing integrated activation for ad targeting and integrated acquisition for data-driven prospecting
• Analytics now - Ready to go audience discovery reports including audience profile, discovery and funnel analysis

In addition, TrackSimple RAD 360™ Analytics offers out of the box media performance reports like pacing, KPI tracking and multi-channel trending, as well as volume vs. efficiency and response vs. volume comparisons to help marketers and ad agencies better track campaign goals and objectives.  Customers will also be able to customize campaign performance through RAD 360™ reporting.

For more information on BlueKai, please visit www.bluekai.com or follow the company's blog at http://blogs.bluekai.com/.

About BlueKai

BlueKai (www.bluekai.com) provides leading solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars. The BlueKai Exchange™ is the world's largest marketplace for anonymous 3rd party audience data, with exclusive access to BlueKai Intent™ and branded data in reaching more than 200M unique users across the entire marketing funnel. As an industry leader in consumer transparency and control, BlueKai has created book-end solutions including a registry for consumers to see what marketers know about them, edit their online preferences and gain rewards through charitable donations.  The privately-held company is based is based in Cupertino, Calif., and is a recipient of the 2011 OnMedia B2B Company of the Year award.

SOURCE BlueKai