CUPERTINO, Calif., June 26, 2012 /PRNewswire/ -- BlueKai, the world's leading data activation system, today announced that Cory Treffiletti, a leader in the digital media landscape since 1994, has been named Senior Vice President for Marketing. The appointment is effective immediately and reflects BlueKai's ongoing plan to promote their brand as well as the entirety of the data-driven marketing category. Data driven marketing includes a suite of solutions for the developing needs of intelligent marketers worldwide as they search for ways to manage, analyze and activate data for higher efficiency and scale in all their efforts.
"The intersection of Big Data and Marketing is a rapidly evolving market," said Omar Tawakol, CEO of BlueKai. "Cory has distinguished himself as an innovative thinker with a creative mind that understands the nuances and complexities of knowing how to cut through all the clutter in an increasingly fragmented marketplace. I'm confident that he will play a vital role in optimizing mindshare in this rapidly expanding market for BlueKai and am very pleased to have him on board."
As BlueKai's Senior Vice President for Marketing, Treffiletti, (39), will continue to cultivate BlueKai's image as the de facto leader in data management and activation, and will drive all marketing strategies for the company's data and platform offerings.
"BlueKai is a pioneer in the data space – they basically invented the category with their Exchange and DMP products," said Treffiletti. "I'm excited to be here because I see the potential, I understand the landscape and I know I can bring my industry background to bear. It's an honor to join the company and when competition heats up for market share, I look forward to people seeing and hearing about BlueKai."
Treffiletti assumes his new role during a time of significant revenue growth stemming from the widespread adoption of audience targeting and analytics by brand advertisers, advertising agencies and digital media publishers alike.
Most recently before BlueKai, Treffiletti was President for Catalyst S+F, a strategic marketing consultancy that provided outsourced CMO and CRO services to both brands and venture backed ad-tech or media companies. Prior, Treffiletti served in a number of executive and entrepreneurial roles, including VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), and VP Media for Real Branding (acquired by Schawk). Treffiletti also served as Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), as well as co-founded The Republic Project and the Virtual Fan Network.
BlueKai (www.bluekai.com) is the world's first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency in their data. BlueKai has led the data-driven marketing category since 2008 when it launched the world's first data exchange and then branched out to create the first data management platform (DMP) for marketers. BlueKai is currently trusted by, among many others, 12 Fortune 30 corporations and numerous other brands to activate their data. BlueKai is a privately-held corporation based in Cupertino, California and was the recipient of the OnMedia B2B Company Of The Year in 2011.