Bluemercury, Mixt Greens & Capital Teas Join Wildwood Shopping Center

ROCKVILLE, Md., Nov. 18, 2010 /PRNewswire/ -- Federal Realty Investment Trust (NYSE: FRT) today announced three exciting additions to Wildwood Shopping Center, the Trust's 84,000 square foot regional shopping center in Bethesda, Maryland, at the intersection of Old Georgetown Road and Democracy Boulevard.

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Opening late November 2010 is Bluemercury, the nation's fastest growing apothecary and spa chain featuring over 250 unique skin care brands. The Wildwood location of Bluemercury will be the retailer's newest location in the DC metro area, and will feature unique cosmetics, technically innovative skin care products, as well as a wide range of hair care products.  

"We are extremely excited to be opening at Wildwood. Our family shops at the center every day. Wildwood is the perfect place for Bluemercury to open a neighborhood store where clients can find world class cosmetics, skincare brands and expert product advice," said Barry & Marla Beck, Co-founders and Co-CEOs of Bluemercury.

Mixt Greens, offering fresh, organic and healthy salads and food, will open at Wildwood in December 2010. Founded in San Francisco in 2005, Mixt Greens was developed as an eco-gourmet concept leader in the quick-casual category. With three operating stores in San Francisco, Mixt Greens has successfully opened new stores in Washington D.C. and Los Angeles, holding true to the original vision of advocating healthy, sustainable and delicious food.

Also recently opened is Capital Teas, a fifth generation fine tea merchant. Wildwood is the Annapolis-based retailer's second location in DC metro area. Capital Teas' tea trade business was founded in the 1890's, and today maintains a more than a hundred years' tradition of excellence sourcing only the highest quality teas from around the world including black, green, white, oolong, rooibos and chai teas, as well as herbal infusions and fruit tisanes.  

"With the addition of these three new shops offering specialty tea, organic fast casual food and high end cosmetics, we continue to enhance Wildwood's merchandising mix for the local community," said Ralph Ours, director of leasing, lifestyle properties-mid Atlantic region, for Federal Realty. "We are excited to announce these great additions, which complement Wildwood's boutique nature, just in time for the Holiday season."

To kick off the Holiday Season, join Federal Realty for the Wildwood VIP Holiday Shopping Event, Baby Its Cold Outside! Warm up at Wildwood! Saturday, December 4, from 12 - 4pm, as we celebrate the holiday season along with the opening of these new stores.  Enjoy VIP discounts at participating stores and restaurants, an exclusive gift with purchase (only available during the event, while supplies last), live music, ice carving demonstrations, complimentary treats and more!  Visit shopsatwildwood.com for details.

About Wildwood Shopping Center

Wildwood Shopping Center is an 84,000 square foot regional shopping center, at the intersection of Democracy Boulevard and Old Georgetown Road in Bethesda, Maryland. Anchored by Balducci's, a premiere grocer and destination for gourmet food and custom catering, Wildwood Shopping Center includes a tremendous local and national mix of tenants, with a boutique flavor including South Moon Under, Elizabeth Arden Red Door, Yves Delorme, Red Orchard, and Belina. For more information, please visit shopsatwildwood.com.

About Federal Realty

Federal Realty Investment Trust is an equity real estate investment trust specializing in the ownership, management and redevelopment of high quality retail assets. Federal Realty's portfolio (excluding joint venture properties) contains approximately 18.2 million square feet located primarily in strategically selected metropolitan markets in the Northeast, Mid-Atlantic, and California. In addition, the Trust has an ownership interest in approximately 1.0 million square feet of retail space through a joint venture in which the Trust has a 30% interest. Our operating portfolio (excluding joint venture properties) was 93.9% leased to national, regional, and local retailers as of September 30, 2010, with no single tenant accounting for more than approximately 2.7% of annualized base rent.  Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 43 consecutive years, the longest record in the REIT industry.  Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT.  For more information, please visit www.federalrealty.com.

SOURCE Federal Realty Investment Trust