BlueStar Launches eBay Auction of Pink Range to Benefit Breast Cancer Research

READING, Penn., June 21, 2011 /PRNewswire/ -- 'Get Your Pink On' and join BlueStar for a great cause!  BlueStar™, the manufacturer of high-performance cooking equipment for the home, has kicked off 100 Days of fundraising and eBay auctions, featuring a custom-made PINK gas range, to benefit the Greater New York City Affiliate of Susan G. Komen for the Cure® via its Susan G. Komen Greater NYC Race for the Cure® charity event.

(Photo:  http://photos.prnewswire.com/prnh/20110621/PH23368)

The stove has a retail price of about $4,700, but Mike Trapp, vice president of operations, hopes the eBay auction attracts more because of the cause. The auction ends on July 10th, and 100% of the proceeds will be contributed to the charity. The company will provide free shipping.

Log directly onto eBay's Giving Works site and search for BlueStar, or visit directly: http://cgi.ebay.com/BlueStar-30-Pink-Range-/120736256646?pt=LH_DefaultDomain_0&hash=item1c1c711286.

The company will launch a series of other eBay auctions throughout the summer, so Trapp advises to check back regularly for new items.  Auctions will include BlueStar products, including a $700 set of high-end cookware, and items signed by celebrity chefs such as Chef Marcus Samuelsson.

"This is our way to help to make a difference as we celebrate survivorship, honor those who have lost their battle, and most importantly, help raise funds and awareness for the fight against this life threatening disease," said Trapp. Team BlueStar is the company's first ever company-wide team, comprised of employees, distributors, dealers, customers, family and friends.

The PINK range also will be part of a special 100-day tour which will take it to appliance retailers throughout the Northeast.  And, in a historic day-trip on Sunday, September 18th, Team BlueStar will lead the range from its Pennsylvania headquarters to join teammates in New York City for the big Komen Greater NYC Race for the Cure in Central Park.  For more information or to register for the Race, visit www.komennyc.org/race.

Range Features:

• Extra large oven capacity: 26.25"W x 20"H x 15"H
• ULTRANOVA power burner delivers 22,000 BTU of intense heat
• Accommodates a full-size commercial 18" x 26" baking sheet
• 24" depth for compatibility with standard kitchen cabinetry
• Convection oven cooking provides incredibly precise, even heat distribution
• Free shipping within the U.S. and Canada

"If pink is not your color, you can bid on the range and if you win you can order it in any one of BlueStar's 190 colors, at no extra charge, and still support the cause," said Trapp.

BlueStar manufactures high-performance gas ranges and cooktops for the residential market. The company's unique open burner system produces 22,000 BTU of cooking power, resulting in shorter cooking times and an even simmer. Each BlueStar range is hand-crafted in Reading, Pennsylvania. To learn more, visit www.bluestarcooking.com.

About BlueStar:  BlueStar - Genuine Restaurant Ranges for the Home™ - manufactures high-performance gas ranges, cooktops, wall ovens, and vent hoods for the residential market. The company's unique open burner system produces 22,000 BTU of cooking power, resulting in shorter cooking times and an even simmer. Each BlueStar range is hand-crafted in Reading, Pennsylvania and features burners that can be custom configured at the time of order. Most BlueStar models are available in 190 colors, at no extra charge. For more information, please visit www.bluestarcooking.com.

SOURCE BlueStar