Bo Regards, Inc. Selects Whitegate PR as Agency of Record

NEW YORK, April 18, 2011 /PRNewswire/ -- Bo Regards, Inc. selects boutique public relations firm Whitegate PR as their agency of record. Bo Regards, Inc. is a family corporation with the goal of helping people protect their pets in the event of a fire or other emergencies. Whitegate PR is developing and executing results-driven media relations programs for Bo Regards, Inc. with traditional public relations and e-commerce marketing communications for http://boregards.com/.

Bo Regards, Inc. was founded by pet owners Mark and Debbi Rath and Else Cunningham, because everyone should be aware and be prepared for the risks in case of fire, medical, or weather emergency. As pet owners, they understand the love you have for your pet and the importance of helping you keep your pet safe. They are pleased to be able to provide pet owners with beautifully crafted In Case of Emergency (I.C.E.) Plaques, which will alert emergency personnel to the presence of pets in the home. It fills a need, but is aesthetically pleasing and easily installed on any home, apartment or condo. Their business was born from personal interest in promoting fire safety and fire prevention. After viewing a devastating news story about a family who lost not only their home to fire, but also their beloved pet due to smoke inhalation, they decided to do something to try to save other families and their pets from a similar fate.

They realized that because the firefighters were unaware of the pet's presence in the home, they didn't know to look. Thus was born the idea for a plaque that pet owners could display to alert firefighters to the fact that there are pets in a home that need to be rescued in case of fire or other emergency.

About Bo Regards, Inc: Bo Regards, Inc. is a family corporation that was created to develop visual aids for firefighters and emergency personnel to alert them of the occupancy of a very important and often overlooked member of the family. The development of the I.C.E. Plaque was designed to help pet owners prepare in the event of an emergency with fire safety and fire awareness as a priority. Statistics are quite alarming regarding how home fires affect average people, such as every 22 seconds a fire department responds to an emergency situation and every 82 seconds a home structure fire is reported with one civilian fire injury reported every 31 seconds and death occurring every 2 hours and 38 minutes. Almost all homes have smoke detectors; however, 63% of home fire related deaths were in homes where the alarm was not working. In 2008, over 500,000 homes were damaged or destroyed by fire. Most people never worry until such a disaster affects them personally. Bo Regards, Inc. promises to provide its customers with a quality product that brings attention to a very special member of the family, our pets. For more information on Bo Regards, Inc. check out the website at boregards.com, Facebook at Boregards.com, on Twitter @BoRegardsInc or email [email protected], or call 321.635.9323.

About Whitegate PR: Whitegate PR specializes in delivering multifaceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet - and exceed - client's goals. Whitegate PR aims to bring each organization's market share to the next level, providing creative strategies and solutions unique to each company, with an emphasis in the pet industry. For more on Whitegate PR visit www.whitegatepr.com.

SOURCE Whitegate PR