MARATHON, Fla., Jan. 29, 2015 /PRNewswire/ -- Boardroom Events announced today the launch of Midmarket CMO Forum, an innovative new program based on the company's proven forum platform, which brings business decision makers and solution providers together in boardroom-style settings to discuss challenges, build business relationships, and share best practices.
Recent analyst reports reveal that CMOs will spend more on IT than CIOs within the next two years. The Midmarket CMO Forum, taking place July 13-15 at the Buena Vista Palace Hotel & Spa in Orlando, FL, answers an unmet need for senior marketing executives seeking access to qualified, leading solution providers that can help them solve acute business needs. By matching CMOs with vetted technology solution providers, the forum makes it incredibly easy for business executives to make informed decisions and adopt the technologies that foster business success.
Focused specifically on CMOs of midmarket companies and the technology solution providers that sell to midmarket organizations, the new forum builds on the exceptional success of Boardroom Events' flagship Midmarket CIO and Enterprise Mobility Forums. Those events have delivered significant, measurable ROI for participants because of the company's prequalification process, 1:1 on-site engagement model, and white-glove attendee concierge services.
In addition to serving as a platform for CMOs to learn about and connect with solution providers, the inaugural Midmarket CMO Forum also is an opportunity to provide attendees with industry insights they cannot find elsewhere. To that end, Boardroom Events has established a strategic forum partnership with global marketing research and advisory firm Demand Metric. This relationship will provide attendees with access to Demand Metric research and benchmarking analysis of marketing technology solutions. The engagement includes a keynote address by Demand Metric Chief Analyst Jerry Rackley, who will provide an overview of the drivers for marketing technology adoption in the coming year.
Boardroom Events is the world's leading producer of hosted forums that bring together business leaders and solution providers to meet, share, and build relationships that help their businesses succeed. In 2014, BE delivered strong results: within six months of the company's spring 2014 forum, 93 percent of the IT executives who attended were doing business with one solution provider they met there, 88 percent were doing business with two solution providers, and 62 percent were doing business with at least five solution providers.
"The shift in IT buying power, once the exclusive domain of the IT department, is a fascinating change for companies of all sizes, but especially for the midmarket, where challenges are as complex as they are in the enterprise but budgets tend to be tighter," said Boardroom Events CEO Charles Badoian. "We are very pleased to add this new forum to our stable of programs that make it simple and easy for business leaders and solution providers to find mutual success."
About Boardroom Events
Boardroom Events produces best-in-class business development and networking experiences for leaders in the technology industry. Our team pioneered the concept of hosted boardroom meetings that create productive, engaging, and valuable experiences, and the forums we produce today are an extension of that original model, refined over years of experience. These forums attract thought leaders from all aspects of the market: IT executives, solution providers, and industry analysts. For more information, visit us on the Web, or follow us on LinkedIn, Vimeo, and Flickr.
SOURCE Boardroom Events