Boatmart & On The Water Launch Integrated Fishing Boat Marketplace

Anglers can now browse and list fishing boats directly through On The Water

VIRGINIA BEACH, Va., May 20, 2025 /PRNewswire/ -- Two trusted names in the marine and fishing industries are teaming up to make finding the perfect fishing boat easier than ever. Boatmart, a next-generation digital marine marketplace, has been named the official boat marketplace partner of On The Water (OTW)—the leading source for fishing news, content, and community in the Northeast.

This new partnership revives the spirit of classic classifieds—once a staple of OTW's beloved print magazine—but with the convenience and reach of today's technology. Starting this month, On The Water visitors can browse and buy from curated listings for fishing boats directly on the site, thanks to a seamless integration with Boatmart.

Boatmart's powerful search and filtering tools make it easy for OTW users to browse boats by type, location, size, and price. The listings will focus specifically on boats that suit the needs of anglers—from center consoles and walkarounds to skiffs and small crafts that are ideal for navigating Northeast waters.

"On The Water's community is one of the most committed and knowledgeable groups of anglers in the country," said Roger Dunbar, Chief Marketing Officer of Boatmart. "We're excited to be their trusted partner in the boat-buying journey. Whether it's a first boat or an upgrade for the upcoming season, we're helping buyers and sellers connect through a highly curated, efficient platform built for marine enthusiasts."

With more than 700,000 monthly page views, 300,000 monthly users, and a highly engaged digital and print following, On The Water offers Boatmart a unique opportunity to reach a passionate and targeted audience of Northeast anglers. That audience stretches from Maine to Virginia and beyond, encompassing both saltwater and freshwater fishing enthusiasts. This will also provide new opportunities for marine dealers in the region to place inventory in front of a new audience by accessing qualified buyers through Boatmart's unique Pay-Per-Lead pricing model.

For nearly 30 years, our readers have trusted us for the best fishing reports, gear reviews, and local expertise," said Kevin Blinkoff, Editor-in-Chief of On The Water. "Now, we're making it easy for our community to buy and sell boats—right on the platform they already rely on every week. It's another way we're helping anglers connect with the lifestyle they love."

Readers of OTW's 125,000-strong newsletter list, 48,230 magazine subscribers, and 1.2 million monthly social media impressions will now regularly see featured boats, tips for buying and selling, and content that blends the practical with the aspirational.

Boat listings will also be promoted alongside OTW's growing library of digital content, including fishing reports, how-to articles, and episodes from On The Water TV, the highest-rated outdoor television show in New England. For brands looking to reach this audience, the partnership presents new advertising and sponsorship opportunities tied directly to boat buying and selling behavior.

Visit OnTheWater.com/Boatmart to browse the latest curated listings or post your own. Whether you're looking to upgrade, downsize, or finally get out on the water, OTW and Boatmart make it easy to connect with the right buyers and sellers—all in one trusted place.

About Boatmart
Powered by Trader Interactive, Boatmart is a next-generation marketplace connecting marine dealers and buyers for a seamless experience. With Trader Interactive's industry expertise, Boatmart offers a high-quality shopping experience with fast-loading pages and intuitive navigation through various categories, price ranges, and locations. Request more information on our pay-per-lead model here and head to our dealer information site for our full dealer services.

SOURCE Boatmart